Want to give your business a face? Here’s how to make your business personable

There’s nothing pleasant about dealing with a company that treats you like a number rather than a customer. In addition, when we choose a company to do business with, a firm that seems robotic, cold and faceless is just as unappealing. Business might all be about risk, finance, profit margins and investments, but it’s also a platform that can be used to communicate with others and to provide help and services to those who need them, which if done correctly, will make you a healthy profit.

So, how do you make your business more personable? And how do you ensure your customers come back to you again and again? Read on for 4 ways to be more personal in business.

Make sure your content is your own

Content, whether its articles you’re creating, or a particular spin on a product or service, has to be your own. Although you might be diligent, others working on your behalf may not be so careful. For example, how do you know your web design company didn’t just lift your site content from a competitor?  In order to avoid tarnishing your business like this, you need a trusty plagiarism checker just to make sure you  haven't copied something off another business. There is a free plagiarism detector out there as well that is able to be of assistance to those seeking to find it.  And furthermore, there are a few effective free online plagiarism checker for students that once again solidifies opportunity to check content via a free plagiarism detector.

Every business needs to use social media to its advantage. Not only is it the perfect way to reach out to new customers but it also provides a platform for you to showcase your personability and how engaged with your customers you are. Facebook, Instagram, snapchat and even TikTok are the simplest ways to keep in touch with your customer base and expand it further. You can showcase new products, add stories to your Instagram feed, post videos of day to day business life and speak to customers directly via comments and DMs. It’s the perfect way to get a foothold in the market.

Be consistent

Showing your customers that you’re reliable and consistent in everything you do will certainly help you with customer retention. It will also make you more attractive to prospective clients as well. Whether you’re posting several pieces of content a day on your social media pages, updating your company blog once a week, or sending out mailing lists every month, it’s important to always follow through on your promises and your customers expectations.

Provide incredible customer service

In business, the customer is king. And as such, you need to treat them like royalty. Remember, that its not just you that is promoting your business daily, but also your customers. If they’ve had a good experience, and especially one that stands out for them, then they’ll tell their friends and recommend you to others. Offering first class customer service makes your business more personable and it gives your company a face. We all know how frustrating it can be when our expectations as a consumer aren’t met, so go the extra mile to put things right.