Latest Retail Marketing Strategies That You Can Use In Your Business

Acquiring new customers is always the main aim of retail marketing. Millennials are challenging the traditional retail marketing strategies nowadays, so retailers are coming up with innovative ideas to stay ahead of the competition. If you are looking for some unique retail marketing strategies, you are in the right place. Let's check out some proven retail marketing strategies that are trending right now.

Personalized experiences

Retailers like Target are giving loyalty programs to customers without any cards. All the customer has to do is use a QR code to avail the loyalty program. Brands like NIKE and other prominent vendors are betting on NFC-enabled jersey and smart clothing to open up new avenues for customers. These innovative products not only spark conversation among the community but also shows them how much the brand is committed to offering them premium services. Such personalized experiences open up a plethora of benefits for the customers.

Incorporate social responsibility

Have you watched the latest Gillette advertisement ‘The best a man can be’ talking about toxic masculinity problems? The advertisement with strong reactions and criticisms. While the sales of the company remained affected it sent a positive message to the customers about what the brand stands for. Everyone loves social responsibility. We even love playing at online casinos which promotes social welfare like VegasMobileCasino. Millennials expect their brands to speak their voice, build sustainable products and support social causes. If you focus your retail marketing strategies on incorporating social responsibilities that will boost your fan following and in time, your sale revenue.

Merging offline and online stores

Ecommerce is everywhere nowadays. To enhance your retail marketing strategies, do not go against the online shopping experience. Instead, embrace it. Large retailers like Walmart are using digital posters and flyers to direct you directly to a product or service page. This cashier-less experience and the simplicity of the technology is the latest retail marketing strategy that you can employ to stay ahead of the competition.

Total social media presence

If you want to stay ahead of the game, you need to be present in every social media outlet that you can avail. In other terms, you need to follow an omnichannel retail marketing strategy. You will need to build multiple digital footprints and also redirect in-store customers to those social media business pages. Most of the shoppers now follow a non-linear method of shopping. That means, they can either shop from Facebook, Instagram or Square - whatever they like! Include your business page in all the prominent social media platforms and build a network with your target customers eventually.

Experimental shopping

Every customer wants his shopping experience to be memorable. To do this, you need to emphasize on the store rather than on the sales. Nowadays, a number of modern stores have opened up which offer sampling products and style makeovers. You need to keep in mind that people nowadays pay for experiences also. So your next move in retail marketing strategy should not be only limited to opening another store but also elevating the technologies to enhance the customer’s shopping experience. Advertise your products only to relevant customers and use proximity marketing to attract your potential local customers.

Usage of QR, NFC and IoT – Beacons

For thriving retail stores of the future, technology will play a crucial role. To improve the physical touchpoints of the retail shops, serval retailers are opting for IoT solutions to give them an overall idea about the customer’s shopping habits. Nowadays, IKEA is using AR or Augmented Reality to show their products to potential customers.  With a virtual home makeover, IKEA uses an iOS app and ARkit of Apple to show AR to its customers. Many retailers are even opting for location-based advertising with the help of BLE beacons. Only time will tell the viability of these innovative retail marketing approaches but for the time being, these seem to be working.