How Has Technology Benefited the World of Marketing?

To say that marketing has changed it’s hardly breaking news.

Once the internet became a part of people’s lives, the opportunities for different types of marketing just kept showing up. From banners and ads on platforms like Google and Facebook to highly personalized campaigns, the world of marketing is a diverse and exciting domain.

Still, none of these could have been possible without the technology that’s present in every aspect of people’s lives.

Smart Analytics and Reporting Software

Marketers today have access to a huge amount of data that lets them understand the target audience. In addition, the data is being processed and analyzed in real-time by powerful analytics and reporting software and packed nicely into easy to understand reports and graphs.

This is possible due to the integration of artificial intelligence and machine learning algorithms that observe people’s behavior and learn from it. As a result, it’s easy to create a well-targeted campaign, using the correct channels.

The only inconvenience is selecting the right platform for your needs (as a marketing genius). The Google Analytics platform is accessible to everyone, but it doesn’t have all the advanced features a professional would use. As such, there are plenty of other advanced marketing analytics tools out there - the team at TapClicks created a comprehensive guide for anyone interested.

High Diversity of Channels & Promoters

Nowadays, anyone can put together a marketing campaign and become a promoter. We have YouTube gurus, Instagram influencers, bloggers & vloggers, you name it!

The world abounds in content platforms and people just love the opportunity of showing off their talents! This led to the creation of powerful communities gathered around specific topics of interest.

As a trend, this created what’s called niche marketing - an area where marketers have the opportunity to create highly-targeted campaigns addressed to already primed audiences.

For instance, a brand looking to increase their vegan food market share will look for an influencer who supports vegan food and has a strong community. This way, the brand speaks directly to people who are likely to be interested in what they’re selling and who also are open to their influencer’s suggestions.

High Levels of Customization

The combination of advanced technology and the sheer amount of data that’s readily available at any given time created room for high customization.

As such, brands nowadays fight over who can create the most memorable experience for each of their customers.

For instance, Gotengo, an online menswear retailer uses AI algorithms to make the shopping experience more personal, trying to recreate the atmosphere in a high-end brick and mortar store. On the other hand, big e-commerce retailers (such as Amazon) work hard to provide each viewer with a unique browsing experience. For this, the AI algorithm behind is constantly learning people’s preferences in order to help them find the products they need faster and easier.

Wrap Up

It’s safe to say that the reason behind today’s marketing methods and platforms is technology. Without smart algorithms and incredibly diverse content platforms, marketers couldn’t create highly efficient campaigns that speak directly to the target audience. In summary, the advancement of technology created a better and more cost-efficient world for marketers and retailers.