TikTok: history and prospects

TikTok consistently breaks all records of popularity and monthly becomes one of the most downloaded apps for all mobile platforms. People start new accounts EN masse, record videos, publish them, subscribe to their friends and just to popular authors. Many of them specifically use TikTok followers cheat, to account has become more popular and attracted more attention. Experts agree that it is TikTok that is becoming the main social network of the twenty-first century and deservedly occupies a leading position next to Instagram and Facebook. So how did it happen that a newcomer turned the entire market upside down?

Content

·      History of TikTok

·      The reasons for the popularity

·      Outlook

·      New feature

·      Expansion of content

·      Competition

·      Conclusion

History of the TikTok

Initially, TikTok had a different name – it was a Chinese music service, but then a number of trade deals were concluded and the name was decided to change, this was the condition of one of the investors. By that time, the project already had a wide fan base, and the number of registered users exceeded one million. Videos from this app were regularly published on other sites, and thematic collections gained huge popularity. This marketing strategy made it possible to significantly increase the audience in a short time and with minimal investment. Today, millions of users are registered in TikTok, each of them leads an active online life, trying to develop their account. Many people buy TikTok likes and followers to increase the number of them. Hundreds of new videos are published daily, and the built-in functionality allows you to apply cute filters to each video in real time.

The reasons for the popularity

How did it happen that a little-known service from China came to the world market and was able to push the giants of the level of Instagram or YouTube? It's all about narrow focus. While the above-mentioned services were trying to take advantage of coverage, TikTok focused its efforts on a narrow category of videos: short author's content with music. In addition, the built-in video processing functionality was developed and launched in advance. It made it much easier for users to work with the footage. The success of the built-in editor is evidenced by the following factor: many other services copied it and tried to implement it themselves. However, these attempts were not successful at the TikTok level. As a result, TikTok remained the only player in his class. Even attempts to launch a similar functionality from Instagram could not displace it. Today, videos are still popular, and the best of them collect tens of millions of views. Quantum Marketer has this list of services that provide methods getting more views for your TikTok videos.

The prospects

Experts agree that TikTok has a bright future. What exactly is a big question that requires a multi-faceted analysis. When trying to predict, you have to take into account not only what is in the minds of developers, but also global trends in social networks. Today, there are two possible ways.

The first option is related to the expansion and creation of a service not only about short clips, but also about something more. In this regard, they predict the appearance of new features, such as group chats and extensions of the functionality of users’ personal pages. In addition, it is possible to create an improved news feed, as well as create specialized thematic channels. It is possible that new ways of interaction between users will be created.

The second option is more about implementing new functionality while maintaining the original idea. People will still publish short videos, and all the developers’ efforts will be focused on creating a more convenient service. To do this, the video processing functionality will be completely redesigned, and new editor features will be introduced. There is talk that there may be a change in the music distribution model.

New feature

Of course, the first thing to expect is the appearance of new features. Judging by the internal information received from the developers of TikTok, the first thing to expect is the appearance of an extended user profile: new graphs and public information will appear. It may make sense to expect a redesigned dialog system, but it is still unclear exactly how it will be implemented.

Expansion of content

In addition, experts agree that the next updates will set the task of expanding the content. Most likely, news channels that publish current news in short format will start to appear actively. This will attract a more "serious" audience to TikTok. In addition, the average time spent visiting a social network should increase significantly. In General, this direction seems justified. You will be able to find out exactly how events will develop in the world of TikTok very soon.

Competition

In its niche at the TikTok is not left to competitors. Instagram lost the fight and remains the leader with a wide selection of content. However, there are still rumors that a group of American investors is looking for a new project that could be presented as a full-fledged competitor to TikTok. To date, such a project could occupy a niche market in the United States and Europe, where TikTok does not yet have an absolute monopoly. In theory, good competition will benefit any service-developers will look for ways to attract more users, and updates will appear more often.

Conclusion

In conclusion, it is worth mentioning the phenomenon of TikTok itself. The service, which was originally conceived as a simple entertainment application, was able to gain crazy popularity in a very short time. At the same time, skeptics regularly remind us that it is unrealistic to fight with giants of the scale of YouTube or Instagram today. In this regard, I would like to say to all skeptics that the most important thing is an original idea and high – quality implementation. When these two factors are combined, success is guaranteed, and TikTok is one of millions of similar success stories.