Why You Need Screenprinting for Your Small Business

Starting a small business can be difficult due to the competition posed by well-established businesses. Getting your business to be known and accepted in the market can be a great challenge. Fortunately, there are some business strategies you can adopt to help in popularizing your small business. One of the most effective methods is screenprinting. It's a printing technique where you use a mesh to transfer an image to a surface. A common way is printing t-shirts for business branding. The following are reasons why you should consider screenprinting for your small business.

1.     Effective in business marketing

Marketing is expensive in the modern business environment. When starting a small business, every coin you spend matters. Therefore, it's crucial to choose a cheap but effective marketing strategy. Since screenprinting can be done on different items such as clothes and stationery, it's an excellent marketing choice when beginning your business.

Screenprinted t-shirts act as walking billboards, and they spread information about your brand to many people within a short time. While many businesses spend hundreds of dollars on ads, you can make use of screenprinting to get similar output.

When employees wear company branded attire, it becomes easier for your clients to know the type of business you're involved in. Screenprinted t-shirts can contain crucial information such as company logo, slogan, and key services. This way, people don’t have to argue about your business.

Apart from your employees, you can also opt to give away branded attires to your customers or regular people to improve your business awareness. The more popular your business becomes, the higher the sales you make.

2.     Affordability

While screenprinting is effective in marketing, it's surprisingly affordable. Established businesses use expensive means to advertise their brands, such as television and Internet ads. However, screenprinting is cost-effective for startup businesses. If you're on a budget, screenprinting can be the best option for you.

If you're printing in bulk, you can get an offer that goes a long way in saving you money. Having screenprinted t-shirts is akin to killing two birds with one stone. While you're giving out clothes, you're also improving the popularity of your business.

Just like any other business where customers have a variety to choose from, you can choose the type of screenprinting to go for. The preferred method greatly depends on the cost and time taken to produce. Vinyl cutting is one of the methods that offer great results. It gives you the option of using different layers to print different colors. Laser printing is the easiest and most cost-effective for people on a tight budget.

3.     Embracing team spirit

Having screenprinted attire for your employees goes far beyond marketing your business. Sports teams long ago realized the power of having a uniform. Branded t-shirts introduce team spirit and cohesion in your employees. This has the ripple effect of hard work and determination.

When every employee is wearing custom made attire for their workplace, they work toward achieving the same goal. It also helps in improving unity in your workplace. These are invaluable qualities that every employer seeks after.

Improving employee's unity and morale is critical for the success of any business. While many businesses achieve this through expensive means such as retreats and outdoor events, it's amazing how screenprinting could be of benefit.

4.     Durability

The durability of screenprinting comes in two forms. First, the ink used to make custom prints lasts for long. For example, you can wash a branded t-shirt many times without erasing the printed information. This helps in spreading the news about your business for a longer period. This benefit also makes screenprinting economical.

In any form of marketing, the time taken to convey a message to prospective customers is directly proportional to price. Advertisements that stay on a billboard for long periods are charged at a higher price. Consequently, an ad that appears on television for long is charged at a higher price. In screenprinting, time doesn't affect the charges of the print. After making the initial print, the message can stay for a longer period than any other form of advertising.

5.     Authenticity

Businesses with branded uniforms for their workers seem more authentic. A customer becomes more assured and satisfied when they transact with a business they can trust. Customer trust is a key factor for every business.

When making a custom uniform for your employees, it's crucial to choose a reputable source for printing your clothes. While it's important to have branded attire for your workers, it would be of no use to have a poorly branded uniform.

6.     Offers limitless creativity

Unlike other methods of creating awareness, screenprinting offers many ways of spreading the word about your business. While many people think screenprinting is mainly for clothes, various avenues remain explored by many startup businesses.

The type of avenue to explore is hugely influenced by the type of business you're involved in. For example, if you have a small tour and travel company, you can choose to make custom made caps or travel bags with information about your brand. Despite the business you're in, you'll always find the appropriate choice for screenprinting.

Factors to Consider When Choosing a Screenprinter

After settling on what to print and where to print it, the obvious step is to choose a reliable screenprinter for your work. The final printout has to be good enough to pass the right information to your customers in the most effective way. The following are the factors to consider when choosing a screenprinter.

1.     Quality

We're living in a world where image resolution and color quality are highly adored. Unlike the past, when passing information was more important than the mode of passing it, presentability contributes a lot to the success of your business in today’s business environment. For example, image quality may differ depending on your target market. People involved in the photography industry may need to produce images with higher image resolution than others.

People are more pictorial than they are in reading. Despite how much detail you put in your print, if you get a poor-quality image, few will be bothered to read it. Therefore, for your printout to be effective, you need to choose a high-quality screenprinter that will deliver the best image.

When choosing a screenprinter for your items, it's important to get the fine details, such as logo colors. A high-quality printer is critical for capturing details that can be clearly distinguished by the naked eye.

The quality of printout also determines how long it will last. For t-shirts, a quality screenprinter makes long-lasting images. Some printouts fade after a few washing times due to poor-quality screenprinters. Choosing a good printer saves you money that you'd have used to make prints often.

2.     Cost

In any small business, the cost of creating awareness is always a key factor. When choosing a screenprinter service, it's important to select one that matches your capital. The type of business involved will also guide the choice.

Good research can assist you in getting a significantly cheap printing service that offers good results at the same time. Small startup businesses need to save each possible coin. It's wise to minimize costs and maximize returns.

3.     Speed

The speed of production is essential in any business. If you need to have many items to be printed within a short time, it's important to choose a high-speed screenprinter. For example, if you have twenty employees who need to have a branded uniform within a short time, it's important to go for a high-speed printer.

4.     Reputation

You shouldn't overlook simple things like establishing the track record of the company you choose for screenprinting. The reputation of the company should influence your decision. If previous clients have been dissatisfied with the company's services, that should act as a red flag.

To fully understand the reliability of the company, you should ask for samples from previous jobs.

5.     Middlemen

Today's market is flooded with brokers. The screenprinting business is no different. Before settling on the person to print your items, ensure they aren't playing as a middleman. Brokers can greatly affect the quality of your job since all of them are after money and not good service provision. You should do a background check to ensure the person you're giving the printing job owns a machine. This ensures you can directly channel your claims if they do an inaccurate job. You should also avoid people who outsource such services since you may end up getting unexpected results. Try Thrive screenprinting for the best custom screenprinting services.