HubSpot pricing has made it clear that their target audience is large businesses and enterprises. Because of HubSpot’s ultra-premium pricing, small and medium businesses can’t afford it. Such businesses would obviously be looking for alternatives to HubSpot.

Maybe they are not a huge company.

Maybe their goals are different and they don’t need everything from what HubSpot offers.

Or maybe HubSpot is out of their budget.

There are several HubSpot competitors who might fit the bill for these small and medium businesses.

When it comes to marketing automation, these competitors provide simpler UI and more accessible features to automate your marketing at a more affordable price point.

Finding the best HubSpot alternatives for Marketing Automation

HubSpot clearly stands out as Apple - capable but overpriced and valued by several people because it is overpriced.

Here are the best HubSpot alternatives for marketing automation, prioritized according to their pricing.

1. EngageBay

EngageBay provides automation in Marketing, CRM/Sales, and Customer Support (Help Desk and Live Chat) categories - at jaw-droppingly low prices.

EngageBay is one of the best HubSpot alternatives, you won’t lose any features and will still experience upto 90% savings in your automation costs.

Here are some other benefits:

You won’t pay anything to get onboarded. With EngageBay’s free onboarding for all clients, your savings multiply manifold.
It is so easy to use that you won’t need any supervision for its long-term use.
All the EngageBay features come with accompanying plugins and do not get locked-in with your blog like HubSpot’s CMS.

EngageBay’s pricing is tailored for small/micro businesses.

With respect to Marketing Automation, EngageBay offers the following features:

Complete customer journey on a single screen
Lead capture forms
Rich email templates, email broadcasts, and email sequences
Landing pages
Funnel creation with advanced marketing automation workflows

2. Infusionsoft / Keap

Keap combines several marketing automation features with billing and payment tools in a highly affordable solution.

Here are some of the marketing automation features offered by Keap:

Lead capture forms with advanced segmentation
Email campaigns that are easy to build and customize
Easy and efficient marketing to sales assignment
Big support community
Great R-o-I (especially for B2C and eCommerce companies)

When you switch from HubSpot to Keap, here are a few things that you might miss:

No split testing
Onboarding costs anywhere between $499 to $1,999
Not optimized for B2B businesses

3. Act-On

Act-On is very close to HubSpot in terms of marketing automation functionalities - email marketing analytics, social media management lead generation, website hosting, etc - offered at a fraction of HubSpot’s cost.

It also provides resources (videos, text guides, and tools) for learning and self-growth through Act-On University.

Here are some of the most admired marketing automation features with Act-On:

Organize and optimize marketing and email campaign tactics
Automated email automation workflows
Effective email list segmentation and advanced lead scoring
Very user-friendly UI
Vast amount and variety of integrations
Great customer service

But this great solution does not come without its faults:

Very expensive for small/micro businesses
Limited communication with customers regarding UI upgrades

4. Wishpond

With Wishpond, you get all the key marketing automation features and CRM functionality in a single tool. Although it is more expensive than some of the other tools mentioned in this list, it’s still very affordable versus HubSpot.

What sets Wishpond apart are its community engagement features, particularly social contests. If you are going to run a lot of contests and promotions frequently, you should consider Wishpond.

If you are buying Wishpond, here are the features you should expect:

Landing pages
Popups
Email campaigns
Marketing automation workflows

However, there are few things you might be disappointed with when you switch from HubSpot to Wishpond:

Templates may be difficult to customize
No pipeline management with its CRM, therefore not suitable for B2B companies

5. GetResponse

GetResponse is a comprehensive HubSpot alternative that provides sleek features to help you grow your marketing presence, capture more leads, and do it all with a user-friendly UI and a very affordable pricing point.

It renames the feature from marketing automation workflows to funnels which is closer to how actual internet marketers call it. Therefore, the user-friendliness of the UI increases by a great extent.

If you use GetResponse, these are some of the features you should expect:

Email marketing sequences
Autoresponders
Marketing automation and sales funnels
Webinars
Landing Pages
Facebook Ads
eCommerce integrations

However, as popular as the solution is, it is not without its flaws:

Email and landing page creator tools are known to be buggy
Facebook Pixel supported in landing pages is not GDPR-compliant
Lead capture forms are not mobile-friendly

There are many HubSpot competitors and alternatives to choose from

Marketing automation is virtually a saturated industry. While not every HubSpot alternative may be worthy of your trust, the ones mentioned in this article have built their reputation and are definitely worth checking out.

Author Bio: Navin Israni is a former Software Trainer who fell out of love with Java and fell in love with English. What followed is a curious tale of courage, resilience, and career transformation that amazes Navin himself. He has been freelancing as a Long-form Blog writer in the Internet Marketing niche for over 2 years - an assignment that cultivated a deep appreciation in him for the topic. He still writes for the topic and is available for hire as a Copywriter at israninavin AT gmail DOT com.