5 Amazing Benefits of POP Displays

With the rise of online shopping, it is becoming harder for brick and mortar stores to stay in the competition and find unique ways to attract customer attention. One of the best ways of convincing the customers to buy more at a retail store is to push for the impulse purchase. And that can be done with the help of point of purchase displays, aka POP displays. With the help of POP displays, stores can showcase the products uniquely and persuasively, which pushes the customers to buy out of the impulse. If you are thinking of adding POP displays in stores for your brand, then here are a few benefits that you can gain from it.

Catches’ Eye of the Customer

One of the biggest benefits of POP displays is that it catches the eye of the customer regardless of the product. In a big store, customers go through tons of shelves to find one product. And in all that, the package of the product loses its charm and isn’t strong enough anymore to make an impact. Even if the package normally stands out, it would still not have the same impact. With the POP display, you are using a huge plastic or wooden structure that is designed specifically for the product which grabs more attention.

Enhances Your Packaging

Another benefit of POP Display is that it makes your product stand out in the store. You get more space in the store for branding, and it also provides you an opportunity to educate the people more about your product and business. It also highlights your unique selling points and tells your customers why they should prefer you over your competitors. You can also add the extra details and information that you couldn’t add to the product packaging.

Allows You to Be More Creative

POP displays don’t have to be informative and product-centered only; they can be fun as well for the customers. A well-designed POP display doesn’t just catch the attention of the customer, but it entertains them as well. The more pleasant, unique, and creative the display is, the more people are likely to make a purchase. Add a mini-game to your POP display or add some useful or trivial information on it that will spark curiosity in the customers. Studies have shown that the more creative a POP display is, the more people buy from it.

Target Impulse Buyer

There is a good chunk of people out there that buy on impulse, and you can target them with POP displays. When you are selling any kind of product or service, you first have to make the customer believe that they need it, and the POP displays do exactly that with impulsive buyers. This work, especially in retail stores because when we go out to shop, we buy a lot of stuff that we initially didn’t plan to buy. This works even better if you are from the food or beverage industry, as impulse purchases are more common in that industry.

Cost-Effective Marketing

With so many marketing tools out there, it has become hard for people to keep track of all of them. When it comes to the point of purchase displays, they are extremely underrated and are much cheaper than other forms of marketing. Having a POP display in a retail store is equivalent to advertising your brand on a billboard. The only difference is that the billboards are more expensive. Some might say that POP displays are more effective because your brand is exposed to people who are looking to make purchases in real-time. The effectiveness of POP displays might make you rethink your entire marketing strategy and save you a good amount of money.