5 Essential Marketing Tips to Increase Your Sales

Photo: Depositphotos

Many professionals were puzzled and shocked when the COVID-19 pandemic left them without their usual way of doing business and profits. Companies have seen a decrease in sales since fewer people are willing to spend their money in this unstable economic situation. That’s especially true for small and medium offline businesses that didn’t see such radical changes coming.

However, many are finding new ways to stabilize their business in the ever-changing world. The future is digital, and companies are paying close attention to the digital marketing opportunities they have right now to make the most out of the current situation. Here’s the list of useful marketing tips to increase your sales and make sure your business survives these times.

1. Form your brand image on social media

In 2020 it’s essential for any business to be present across social media platforms. At the moment more than 3.8 billion people are social media users, and this number is definitely going to grow fast with time. Don’t miss the opportunity to reach your potential clients via Instagram, Facebook, and even Pinterest. Launching a creative brand campaign to improve your image can go a long way in bringing in new clients.

It’s important to choose relevant and appealing images to engage your audience on a daily basis. Stock images are a great source for visuals as most contemporary stock websites have a wide collection of authentic and interesting photos and graphics. It’s the best decision for small and medium businesses because you don’t have to drain budgets with production - the visuals are all there and are relatively inexpensive.

Photo: Depositphotos

2. Pay attention to the content you share 

The content for your social media platforms should be valuable and attention-grabbing. You need to find out why your product is useful for your target audience and what are the basic benefits it provides. Keeping that in mind, you won’t need to force people to buy anything - they will be willing to buy it themselves.

Another important thing for your success is to post every day. A good balance in the frequency of your posts will let you more easily engage your potential buyers and make sure the conversion rate is high. Most people don’t make the decision to buy a product when they see it only once, but when they see it several times, they may change their minds so there is a better chance they will buy what you offer. 

3. Invest in digital ads

There are many free opportunities to grow your business and form the image of your brand on social media platforms. However, sometimes you need to pay for advertising to make sure you reach more of your potential clients. For example, you can test and allocate a portion of your marketing budget specifically to digital advertising.

It’s hard to measure the effectiveness of traditional ads on billboards and offline media since you are never sure how much of your target audience will see the ad. However, it’s super effective to advertise on social media since many platforms like Instagram let you set all the parameters of your promoted post. You can choose the location, gender, age, and even interests of those who will see your ad, and make sure the post will reach those who need your product. The best part here is that digital ads are inexpensive compared to offline marketing efforts.

Photo: Depositphotos

4. Get started with email marketing

It’s good for your business to form a list of emails of your customers for regular newsletters notifying them about your latest offers and discounts. As mentioned above, many make the decision to buy a product only when they have seen it several times, and newsletters are a great way to remind people of the things they might potentially need.

Make sure your newsletters are not just spam but are of value for your potential customers. And if you send emails too often, many will unsubscribe. That means you should pay attention to the frequency of your emails.. Unlike with social media publications that need to be posted every day, you better send a longer newsletter once a week or even once a month to keep clients in the know about your updates, offers, and new products. 

5. Keep an eye on the latest trends

It’s not easy to stand out in a competitive online environment. Since there is little chance that your product is so unique that you don’t have any field competitors, you have to be somehow different from the others so that your potential customers choose you over your competitors.

The good way here is to keep up with the latest trends if you want to be relevant and successful as a brand. Minding all the latest trends will let you be up-to-date, interesting, and valuable for your clients and online-community around your brand. Potentially it can become your competitive advantage, improve your brand image, and boost your sales.

Photo: Depositphotos

Adapt and don’t be afraid

Although the world will never be the same again, you can still adjust your marketing strategy and form new short term and long term goals. Being able to adapt and rethink your business approach is useful for professionals at any time, but at the moment it’s a necessity. So why don’t you keep your spirits high by looking at all the possibilities you have right now?