Helium 10 vs IO Scout: Compare Amazon Product Research Tools

Those who are in the business of selling products via Amazon’s Marketplace, there is an utter minefield of tools available online now to help with making your business more streamlined, more cost-effective, find best-selling goods easier, and verify the prime price for your goods to sell. 

We look at IO Scout and Helium 10, to see which features these two platforms can do for your online Amazon selling business. 

What is Helium 10?

Helium 10 is predominantly a keyword and product research tool, with an end goal to uncovering the optimum strategy for making the top sales on Amazon’s Marketplace. Helium 10 promote their platform as the industry’s first all-in-one software system for Amazon sellers. 

The Key Qualities of Helium 10

Cool features on Helium 10 include:

• Misspelinator – a unique tool to add common misspellings to listings

• Profitability Calculator

• Trendster (aka Amazon Trends Finder)

• Scribbles – Listing Optimiser 

• Inventory Protector 

Helium 10 Price Plans

Choose from an assortment of price plans with Helium 10, and the one you select will hinge on your business requirements. 

Free The basic tools are offered on a free basis, with the ability to upgrade at any time (no credit card is required) 

• Toolsuite Access

• 30 Day Free Trial – Frankenstein, Scribbles, Profits

• Access for a single user

• Black Box Product Research – up to 20 uses a month

• Trendster – Trends finder for 30 days

• Xray Chrome Extension – up to 50 launches

• Cerebro – Reverse ASIN Search – up to 2 uses a day

• Scribbles (optimisation of listings) – 30 day usage

• Keyword Tracker – up to 20

• Market Tracker (view data on competitors) – up to 1 market

Platinum $97 per month – 30 Day Money-Back, Risk-Free, Guarantee

• Toolsuite Access

• 30 Day Free Trial – Frankenstein, Scribbles, Profits

• Access for a single user

• Index Checker – up to 150 a month

• Keyword Tracker – up to 2,500 keywords a month

• Alerts – 300 a month

• Black Box Product Research 

• Trendster – Trends finder

• Xray Chrome Extension

• Portals – up to 3

• Cerebro – Reverse ASIN Search – unlimited uses

• Scribbles (optimisation of listings)

• Market Tracker (view data on competitors) – up to 3 markets

Diamond $197 per month – 30 Day Money-Back, Risk-Free, Guarantee

• Toolsuite Access

• 30 Day Free Trial – Frankenstein, Scribbles, Profits

• Access for multi-users

• Index Checker – up to 300 a month

• Keyword Tracker – up to 5,000 keywords a month

• Alerts – 600 a month

• Black Box Product Research 

• Trendster – Trends finder

• Xray Chrome Extension

• Portals – up to 6

• Cerebro – Reverse ASIN Search – unlimited uses

• Scribbles (optimisation of listings)

• Market Tracker (view data on competitors) – up to 10 markets

Elite $397 per month – 30 Day Money-Back, Risk-Free, Guarantee

• Toolsuite Access

• 30 Day Free Trial – Frankenstein, Scribbles, Profits

• Access for multi-users

• Index Checker – up to 300 a month

• Keyword Tracker – up to 5,000 keywords a month

• Alerts – 600 a month

• Quarterly Workshops

• LIVE Training on a monthly basis

• Black Box Product Research 

• Trendster – Trends finder

• Xray Chrome Extension

• Portals – up to 9

• Cerebro – Reverse ASIN Search – unlimited uses

• Scribbles (optimisation of listings)

• Market Tracker (view data on competitors) – up to 15 markets

Now, we look at IO Scout:

IO Scout – The Key Features 

Amazon Sales Estimator

Work out the sales on a monthly basis for each selling categorisation.  

The Amazon BSR is a vital measurement for Amazon FBA sellers. Get it right on Amazon with your product listings, and your business will be more profitable and successful. Calculations for Amazon BSR is based on categories, and sub-categories, not keywords. The Amazon BSR is a good indicator of product sales and possible product transactions.

Product Finder 

Find your next best-sellers using IO Scout’s Product Finder. Seek out those lucrative products with high demand, and low competition to take your Amazon FBA selling business to the next level. 

Product Tracker

Use the Product Tracker tool as access to product ideas, and export them to a CSV file with ease. Make light work of your inventory and products by organising them using IO Scout’s Product Tracker. IO Scout’s Product Tracker is updated every single hour of every single day, so your data is always accurate, keeping you ahead of your competition! 

Keyword Scout

Keyword Scout assists you with a databank of keywords that are super relevant to your online selling business and products. Discover new keywords that will work well for you, and check out the current competition. Use these keywords to create super optimised product listings that will get your products noticed. 

IO Scout – Pricing

Offering peace of mind for Amazon sellers, you can take advantage of the free trial for new users. Test it before you devote loads of time to this plan. 

And at the current time, IO Scout is offering 25% off all monthly payments.The threesome of price plans are as so:

Startup $29 charged on a monthly basis

• 25 products tracked in the Product Tracker

• 25 keywords tracked in the Keyword Tracker

• Product Finder

• Trends and History

• Amazon FBA Calculator

• Products Database – 200 million items

• Unlimited historical information and analytics

• Customer Support

Seller $49 charged on a monthly basis

• Chrome Extension

• 45 products tracked in the Product Tracker

• 45 keywords tracked in the Keyword Tracker

• Product Finder

• Trends and History

• Amazon FBA Calculator

• Sales Estimator

• Products Database – 200 million items

• Unlimited historical information and analytics

Business $69 charged on a monthly basis

• Chrome Extension

• 85 products tracked in the Product Tracker

• 85 keywords tracked in the Keyword Tracker

• Trends and History

• Keyword Research

• Sales Analysis

• Amazon FBA Calculator

• Sales Estimator

• Products Database – 200 million items

• Unlimited historical information and analytics

Helium 10 and IO Scout in Review

IO Scout is certainly a lower price pointed option. 

You also get the inclusion of IO Scout Chrome Extension with the base plans of IO Scout, without having to pay separately, which is nice.

In excess of 204,500 Chrome Extension downloads, Helium 10 surely is a giant in the product research market for Amazon sellers. It’s a great tool for optimising your product listings, and making the most out of your online selling business.