5 Marketing Analytics and Order Recovery Tools That Every Shopify Seller Should Have in Their Toolbox

Shopify has become a game-changer for eCommerce for a good reason. Individual sellers and large businesses can easily create online stores and use connected tools on Shopify and apps to boost sales and facilitate data collections.

Shopify apps that can help you make the most of your Shopify store. There are hundreds to choose from and are ideal for expanding features, such as adding reviews, getting in-depth data and analytics, publicizing your product on Facebook, or upgrading your email marketing strategy.

The app that is right for your eCommerce store depends on the type of business, the products, customers, and the features that will provide the most benefit. The following are four apps that have been shown to achieve results:

Marketing Analytics

DOTD Marketing Automation by dotdigital

This app provides omnichannel marketing solutions for B2B and B2C businesses through communications via email, SMS, live chat, push notifications, and social media ads. Dotdigital produced this app to attract leads, improve ROI, increase revenue, and encourage businesses' donor growth.

DOTD Marketing Automation collects, imports, and segments data into categories according to demographics, preferences, and other factors. The app also facilitates marketing with drag and drop campaign building capabilities and helpful content blocks for engaging messaging. DOTD also sends automated welcome, post-purchase, and abandoned cart reminder messages. DOTD Marketing Automation provides:

●       Email marketing

●       SMS marketing

●       Chat

●       Landing pages and forms

●       Retargeting Ads using GoogleAds and Facebook and Instagram

Reports and dashboards make it easy to track progress and measure click-through rates, ROI, and RFM. Artificial Intelligence powers smart features such as product recommendations and product data enrichment to make reaching potential customers more efficient.

AI Shopping Personalization by Human

The AI Shopping Personalization app tracks visitors' interests and activity and allows businesses to create personalized emails that appeal directly to recipients. The app uses AI to track the frequency and amount of time individual visitors spend on a page and leverages this data to help create personalized emails that can encourage increased open and click rates. The AI Shopping Personalization app:

●       Artificial Intelligence fueled customer data collection

●       Unique, personalized emails

●       Integrates with any email provider

●       Provides top 5 customer product interests

●       Incorporate data into an eCommerce platform

The app works with information provided about the potential interests of customers and analyzes customer behavior to determine the top 5 favorite products in real-time. The app syncs this data to an email provider to create personalized emails featuring products customers want to buy. The data can also be integrated into Shopify and other platforms.

Multichannel By RevTap

RevTap is a Shopify analytics app that enables stores to make data-driven decisions to grow their business. With customer analytics, product analytics, marketing performance analytics simplified, and in-depth customer and product segments, online merchants can see what works for them and what doesn't. This gives them the power to double down on the channel that gets them more traffic and sales:

●       working with online brands

●       help online stores increase revenue

●       Analyze customer behavior purchases

●       Personalize sales and marketing

●       Integrate with google analytics

The AIO  intelligence platform brings data from your marketing and analytics apps to one unique dashboard. It uses eCommerce intelligence and backed by industry experts to provide high-converting marketing strategies that identify market opportunities and increase your store profit.

Order Recovery

SMS Bump by SMS Bump Ltd

SMS Bump focuses on targeted text marketing solutions and focuses on the high-open rate, click rate, and ROI of a solid SMS strategy. This app allows combining various Shopify filters, personalizing messages, and automating SMS flows, such as welcome texts and abandoned cart reminders. SMS Bump provides:

●       SMS Segmentation

●       Custom Flows

●       Runs A/B testing

●       SMS Automation

●       Campaign Scheduling

The app facilitates tracking every text and collecting data and helps businesses grow leads with drag and drop subscriber lists. SMS Bump makes it easier to segment customers into categories for more personalization and targeted marketing. Result tracking can provide information on how to improve campaigns.

Push Owl by Push Owl

PushOwl's push notification app helps businesses reach customers directly without needing an email address or personal information. This app sends abandoned cart recovery to push notifications to increase orders. Push notifications can bring back customers and upsell featured items at a lower cost than many other types of ads. Review push notifications can help improve feedback on products. PushOwl provides:

●       Segmentation Builder

●       Custom Reporting

●       Optimized Delivery Times

●       Subscriber Data Synch

●       14-Day Free Trial, Free Early Stage Plan, Special Corona Offer (free for eligible businesses)

This app allows businesses unlimited subscribers and 500 notifications per month with the free plan followed by paid upgrades. PushOwl enjoys a high rating in the App Store and provides various programs for new and veteran businesses. The app has an automatic 3-part push reminder sequence to make communication easier and increase sales.

Final thoughts

eCommerce has been growing at an accelerated pace since before the COVID-19 crisis, during lockdowns and with continued uncertainty. Customers are not necessarily flocking back into physical malls, but remain cautious and have developed shopping online.

The most effective way of reaching these customers on Shopify is through apps that can collect data on customer activity and send personalized messages to bring them information on products they want and need. These apps can increase ROI, improve data collection, and create successful marketing campaigns.