Top Shopify Email Marketing Apps for August 2020

In the wake of COVID-19, shoppers have been increasingly going online to make purchases. With widespread store closures and more shopping online, eCommerce platforms are more popular than ever as companies use Shopify as a valuable resource to give exposure to their products and open new markets. However, converting visitors to buyers and those who buy to regular customers can be a tricky one. Apps can be tremendously helpful in making sellers on Shopify and other eCommerce platforms profitable.

Tada, Gamified email pop-up by Smartflowlabs

Customers can play games and receive discounts in exchange for their email information with Tada’s pop-up features. Smartflowlabs claims Tada can increase subscribers by 500% and sales by 35%. It works on the psychological principle that winning and earning a discount is more valuable to a customer than a freebie. The games provide two benefits to the company--the participant’s email address and an instant sale when they redeem their coupon code. Besides, the discount means less shopping cart abandonment, since there will always be an incentive to purchase.

Tada is easy to set up and run automatically and has a selection of games, including a wheel of coupons or unwrapping gifts. For a more elegant look, Tada also features full-screen modal pop-ups as an alternative to games. The technology integrates smoothly with Mailchimp and Klaviyo for adding email addresses. In addition, Tada tests email addresses to ensure they are valid. Tada pop-ups are fully customizable and allow you to select just the right game for your eCommerce store. Tada’s features:

●       Syncs with email platforms such as Mailchimp and Klaviyo

●       Checks for fake emails

●       Customizable pop-ups

●       Dashboard for analyzing subscribers, revenue and click-through rate

●       A choice between games or full-screen modal pop-ups

FREE Traffic and Conversions by Argoperks

The FREE Traffic and Conversions app from Argoperks is an excellent way for a relatively new eCommerce site to gain exposure and to get traffic at no cost. The principle is like a real-world version of Main Street, where there are several specific shops, such as a bakery or a wine shop catering to different needs but attracting the same customers. The app will present impressions of an eCommerce store or brand to customers shopping at partner shops in Argo’s network.

Argo’s app has brought exposure to 10,000 merchants, and the free app allows participants to join its network. It is an ideal app for those who are new to setting up campaigns with user-friendly features and three-step campaign creation and management. The app also makes it simple to provide gifts to customers with each purchase. There is no requirement to show other company’s products, and the app helps preserve brand integrity. Argoperks FREE Traffic and Conversions app features:

●       Free Impressions of online store or brand

●       3 step gift campaign management

●       User-friendly gift presentation

●       App dashboard is built into Shopify

●       Free traffic, conversions and site conversions

SMS Notifications by ProTexting

This app harnesses the power of texting to maintain a connection with customers. The texts notify customers about their purchases when they are shipped or refunded. It also sends one-off texts letting customers know about promotions, launches, and campaigns as well as drip texts at regular intervals. This app works with the Shopify interface and can encourage purchases on the platform by sending coupons and discount codes by text. It is also easy to create contests for free or discounted items by submitting a password to Shopify.

The ProTexting messaging app is ideal for eCommerce businesses just starting and established companies that want to upgrade their presence on Shopify. The app is easy to set up, and customer service provides guidance 24/7. The app integrates with Zapier, Mailchimp, Google Calendar, Amazon Sellers Messaging, and other apps. ProTexting has 15 years of experience in the texting industry. According to ProTexting, texts have a high open-rate and are an effective way of reaching potential and existing customers. ProTexting app features:

●       Sends text messages to notify customers of deliveries, upcoming promotions, and new products

●       Easily sets up drip campaigns

●       Integration with Mailchimp, Zavier, Google Calendar, Amazon Sellers Messaging, and other apps

●       Simple, instant set-up

●       Attentive Customer Support

Omnisend by Omnisend

Omnisend app lets your business optimize its omnichannel strategy and reach customers wherever they are. The app offers a choice of email, SMS, and push notifications to contact customers and can weave them into one unified workflow. The Omnisend app provides:

●       Email Marketing Tools

●       SMS Marketing Tools

●       Channel Integration

●       Marketing Automation

●       Message Segmentation and Targeting

The app makes it simple to create attractive and engaging emails with drag and drop features and custom templates. Omnisend has a collection of SMS marketing tools that can make the most of campaigns and with targeted, personalized messaging. Automated features re-engage inactive customers with abandoned cart notifications and welcome emails for new leads.

SendInBlue

This app features sales and marketing tools that will make it easier to engage with customers, use data, and grow sales. The app makes it easier to connect directly with customers through emails, SMS, and chat. Sendinblue organizes and segments customer data, assists in creating stunning marketing emails, and automates basic tasks to save time. This app provides:

●       Email Heat Maps

●       Retargeting ads

●       Signup forms

●       Marketing automation

●       Email and SMS marketing

SendinBlue gives businesses the right tools to increase conversions with targeted landing pages, sign-up forms to grow contact lists, and retargeting ads that will reach website visitors even when they browse on other sites. Sendinblue creates click-through reports, sends detailed information on how recipients open and engage with emails, and provides A/B testing.

Final thoughts

Apps can reach and engage customers to the degree that would be difficult to replicate manually. Automatically sending customers texts, obtaining emails from those who play online games, and providing promotional codes and coupons are easier with the right kind of app. Automating tasks and integrating data with software and other apps are other advantages of using these tools to create more conversions and sales. These apps can be the recipe for success for any eCommerce company.