5 Sales Analytics and SMM Tools Every Merchant Needs in 2020

With more people shopping online, the eCommerce segment is growing, and with it, platforms such as Shopify. In addition to the multi-year trend toward online shopping, the recent COVID-19 crisis has hit smaller businesses hard and intensified the need for shopping on the web. Given the increase of competition in the space, Shopify apps are the best way to get a Shopify store noticed with Social Media Marketing tools and sales analytics. The following are four apps that can make a difference in your brand’s SSM and Sales Analytics strategy.

Auto Best Sellers by Kimonix

Many stores create their best seller’s collection based only on sales quantity instead of overall product performance.

Kimonix allows you to create a smart Best Sellers collection that identifies your best performing products and updates automatically. It will always include the most relevant products that customers are most likely to buy.
The app also provides valuable and actionable insights on your highest and lowest performing products, where to promote them and how to maximize the efficiency of your inventory.
Kimonix’s solutions help Shopify stores increase sales and reduce non-moving stock.
It’s easy to set up and it integrates data from Shopify store and Google Analytics (optional).

●       Automated Best Sellers collection

●       AI Personalized Collection- for email marketing campaigns

●       Products analytics and insights

●       Low inventory alerts

●       Price: $5.90 a month/ free 14-day trial

Happy Shares by GemPlan

We all want to enhance more organic shares. Meet Happy Shares app by GemPlan, which takes your organic shares a step forward and provides rewards and incentives for social media shares. What is the prize? You decide. You can choose the kind of compensation that should be per share. The app allows you to design snappy, attractive designs, and call-to-action templates to encourage more sharing. Besides, the app tracks share insights and cost per share.

The app makes it easy to boost your traffic with organic shares and engaging craft messages. Happy Shares makes it easy to turn shares into sales with a landing page displayed prominently when someone shares your product on social media. The campaign details are fully customizable, including the length of time of the campaign, the amount and type of incentive, and the variety of tracking options.

●       Smart Button for Easy Sharing

●       Design and Message Templates

●       Data Tracking of Shares

●       Set Tracking: Google Tag Manager, Facebook Pixel, and Google Analytics

●       Post-based Landing Page

●       Cost: $8 a month/ free up to 20 shares

Cart Activity by Devels Advocates LLP

You know that your site is getting traffic and that people are adding items to your shopping cart. Still, the Cart Activity app provides more information, such as which items are being added, what products are removed, and what point visitors stop shopping.

This app provides greater visibility into customer browsing activity and can give insight into product placement. Data about browsing activity indicates which products and brands are popular and which are drawing less attention. The Cart Activity app has email notification, click trails, and downloaded in just five minutes.

●       Complete Cart Activity Statistics

●       Email notification

●       Click Trails

●       CSV Download

●       Cost: 10.99 a month 7-day free trial

Bestsellers reSort by EGNITION

Customers are often influenced by what they see at the top of a collection. Bestsellers reSort app will categorize products in a way that syncs with your customers buying habits. You can decide to arrange items by revenue and sales and use tags strategically.

Effective display of items can improve your Return on Investment by driving sales. The Bestsellers reSort app can be used in large stores or smaller collections and encourages conversions from browsing to sales. Products can be sorted in many ways, including revenue, sales, tags, date, title, and price. You can also feature promotions, new and updated products.

●       Automatic Sorting of Products

●       Create Your Own Sorting Rules

●       Set Time Frame for Analyzing Sales

●       Order Products by Tags

●       Attentive Customer Support

RAPP by Lebesgue

Most companies implement a social media strategy, but not all are effective. RAPP has developed advanced software to analyze marketing metrics and provides feedback on which are working and where to make improvements. Rapp provides instant assessments of the performance of Facebook ads and guidance on how to produce advertising ROAS. 

RAPP makes it easier to monitor Product and User Lifetime Value (LTV) and to analyze metrics related to subscriptions and one-time users. This app provides data on user churn rate and retention rates. It also provides insight on what kind of customers to target, what kind of offers to provide, and identifies top-performing products and most productive subscription periods. RAPP allows you to:

·        Look at product AOV, LTV, churn, and retention rates

·        Zero in on top products

·        Determine Cost Per Acquisition and Customer Acquisition Cost

·        Create Distinctions Between First-Time Revenue and Recurring Revenue for Easier Comparison

·        Easier Calculation of Conversion Rates

·        Free

These apps will help get your products noticed by customers and set your Shopify store apart. Creating incentives for shares, trackers for shopping cart data, and automatic updates in inventory and display can attract new customers and increase sales.