Premium Outlets Montreal Opens

Photo: Simon Property Group

Photo: Simon Property Group

Today marks the highly anticipated opening of Premium Outlets Montreal. The impressive centre features several first-to-Canada outlets, anchored by Canada's second Hudson's Bay Outlet. In this article we're including various details on the centre, as well a complete store listing and mall floorplan. 

Premium Outlets Montreal is the second in the country for the Simon Property Group-operated centre, following its successful opening of the Toronto Premium Outlets in August of 2013. The Montreal centre is located 45 kilometres north of Downtown Montreal in Mirabel, off Highway 15 at exit 28 on the corner of Chemin Notre-Dame and Boulevard de Versailles. The single-level village-style property features 84 stores spanning 366,400 square feet. Its food court is dominated by a life-size bronze sculpture of a bear and two cubs, by artist Chris Williams. Outdoor walkways are covered with rustic, cabin-style canopies to provide shelter. 

Ribbon cutting. Photo: Premium Outlets Montreal. 

Ribbon cutting. Photo: Premium Outlets Montreal. 

Photo: Simon Property Group/Oberfeld Snowcap

Photo: Simon Property Group/Oberfeld Snowcap

The centre boasts several first-to-Canada discount outlets, including Max Mara, Desigual, Famous Footwear and Michael Kors. A total of 64 shops open today, while Lacoste, Diesel and others are scheduled to open in the coming weeks and months. We're told that lease negotiations with Forever 21 and a handful of other retailers are ongoing. 

Installation of 'Bear Family' sculpture by Chris Williams. Photo: http://chriswilliamssculpture.com

Installation of 'Bear Family' sculpture by Chris Williams. Photo: http://chriswilliamssculpture.com

'Bear Family' sculpture by Chris Williams. Photo: Premium Outlets Montreal. 

'Bear Family' sculpture by Chris Williams. Photo: Premium Outlets Montreal. 

The centre is operated by Simon Property Group, in partnership with Calloway REIT and SmartCentres. Simon, which owns a 50% share in the centre, disclosed to the Montreal Gazette that its net development cost was $74.2 million. We've been told that the entire construction cost was approximately $125 million. Mark Silvestri, COO of Simon, says that the centre could easily grow by another 100,000 to 150,000 square feet, eventually housing luxury outlets including the likes of Burberry and Dior -- not unlike that of Simon's Woodbury Common, north of New York City. Toronto Premium Outlets has been such a success, according to Silvestri, that a second phase is already in the works. 

Sales forecasts for Premium Outlets Montreal are $140 million annually, according to Simon Property Group. 

Photo: Premium Outlets Montreal, via Twitter.

Photo: Premium Outlets Montreal, via Twitter.

Photo: Premium Outlets Montreal, via Twitter.

Photo: Premium Outlets Montreal, via Twitter.

Sylvie Laporte, general manager of Premium Outlets Montreal, said they are expecting 80,000 to 100,000 shoppers over the first four days. Visitors will be treated to promotions and parties.

Rendering: Simon/Oberfeld Snowcap.

Rendering: Simon/Oberfeld Snowcap.

Rendering: Simon/Oberfeld Snowcap.

Rendering: Simon/Oberfeld Snowcap.

Anchoring the centre is Canada's second Hudson's Bay Outlet. The 26,000 square foot outlet features a variety of clearance items from Hudson's Bay stores, including some items from luxury womenswear department 'The Room'. Hudson's Bay's first outlet, at the Toronto Premium Outlets, also features clearance items from Saks Fifth Avenue -- the photo below was taken by retail blogger 'Toronto Shopkeeper'. 

Saks Fifth Avenue clearance merchandise at Hudson's Bay Outlet, Toronto Premium Outlets. Photo: Toronto Shopkeeper. 

Saks Fifth Avenue clearance merchandise at Hudson's Bay Outlet, Toronto Premium Outlets. Photo: Toronto Shopkeeper. 

Last year, we were provided a lease plan for the new centre. Some outlets are quite large, including Coach (with a whopping 9,567 square feet), Lacoste (3,657 square feet - opening spring, 2015) and Polo by Ralph Lauren (14,956 square feet). 

Below is a list of retailers at Premium Outlets Montreal, as well as a mall floorplan. To access a larger PDF version, click the floorplan below.