Saturday marks the grand opening of the 2,300 square foot DKNY store at West Edmonton Mall. It's Canada's fourth DKNY store and it's located on the mall's second level between Lacoste and Coach.

For those unfamiliar, DKNY is a lower-priced 'diffusion line' fashion line by New York City-based designer Donna Karan. It was founded in 1989 and sells ready-to-wear and accessories for men, women and children.

The store opens at 10:00 am and The first 25 people to post their 'selfie' on Twitter using the hashtag #DKNYWEM will win a prize upon visiting the store. International models and DJ's the Tang Twinz will be spinning from 1:00 pm to 5:00 pm.

There are two DKNY stores in Vancouver (2625 Granville Street and at Oakridge Centre) and one at Les Cours Mont-Royal in downtown Montreal. A DKNY outlet store is also located at Vaughan Mills in suburban Toronto.

DKNY is the latest upscale retailer to be featured alongside recently opened Tiffany & Co. and Stuart Weitzman stores. Neighbouring upscale retailers include Michael Kors and Coach.

[West Edmonton Mall website]

[DKNY website]