Vancouver-based Boys'Co has completed renovations on its 1044 Robson Street store. The family-owned retailer revamped the store in anticipation of the company's birthday celebrations later this year.

Following its renovation, the interior of the 2,000 square foot store enjoys a more modern, cleaner aesthetic. Sightlines are clearer, as displays have been lowered below eye level. The Robson Street store opened in 1997, replacing a former location at 1080 Robson Street that was demolished for a redevelopment. This former location opened in 1987, three years after its first store location at Vancouver's Oakridge Centre.

For those unfamiliar, Boys'Co is a trendy, upscale multi-brand menswear retailer with four store locations. Three of those fall under the Boys'Co brand and they are located at Vancouver's Oakridge Centre, Robson Street, and Burnaby's Metropolis at Metrotown. Metropolis also houses the company's only IVY ROOM store, which features 'ivy league' looks from upscale designers.

The family-owned company was founded in 1946 and the Boys'Co division was founded in 1984. 30-year birthday celebrations will take place in October of this year. We'll be publishing a lengthy feature article on the company closer to that date.

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