*UPDATE: This store opens August 1st, 2014*

LOFT by Ann Taylor's first Alberta store will open this summer at West Edmonton Mall. The 5,500 square foot store will replace Children's Place on the mall's second level.

LOFT is a division of American womenswear retailer Ann Taylor. Established in 1996, LOFT is a relaxed version of Ann Taylor, generally catering to a younger customer with 'upper moderate' pricing. Ann Taylor was established in 1954 and its namesake stores appeal to career women.