H&M Home collection shops coming to Canada

Photo: UXUS Design

Canada's first H&M Home collection shop opens on Thursday at the H&M flagship at West Edmonton Mall. This shop-in-store prototype, whose purpose is to test the Canadian market, will eventually be rolled-out in selected H&M stores nation-wide. Prices are reasonable, and the colourful collection focusses on home furnishings. 

H&M is located on level 2 of West Edmonton Mall's 'Phase III'

H&M's Home collection launch coincides with the re-opening of the renovated 32,000 square foot West Edmonton Mall H&M store. We'll follow up this article with photos of the renovation, since it they will be an indication of what's in store for other Canadian H&M store locations. H&M is using West Edmonton Mall, as are a number of other retailers, as a testing ground prior to a national launch. Edmonton is a reasonably affluent city with a wide spectrum of shoppers. 

Prices for H&M's Home collection are reasonable, ranging from $3.95 for napkins to about $100 for a knitted wool throw. Pillows are in the $6-20 range, while duvet covers are priced between $30 and $60. Products for most household rooms are available, and can be viewed with prices on H&M's Canadian website. 

The collection launched in 2009, though this is the first time it's been available in Canada. H&M Home's first North American shop-in-store opened last November in Washington, DC. According to its website, its only other American Home shop is within a New Orleans H&M store. 

"We are very proud to house the very first H&M Home in Canada as part of the remodel of the store. We are sure it will be hugely successful with our customers," said David Ghermezian, President of West Edmonton Mall. 

The H&M Home store launch (and re-launch of the entire) takes place at 12:00 noon on Thursday. The first 300 people in line can receive up to $300 off their entire purchase. Restrictions apply, according to H&M's website. 

CANADIAN RETAIL NEWS: Wednesday, June 11, 2014 (Updated Continuously)

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