Upscale Toronto-based menswear retailer Harry Rosen has opened departments in its enlarged Montreal flagship. The store was expanded from 22,000 square feet to 33,000 square feet as part of a $15 million store overhaul.

The store features several impressive shop-in-stores, including Tom Ford, Giorgio Armani, Ermenegildo Zegna, DSquared2, Dolce & Gabbana, Canali, Brunello Cucinelli, as well as Harry Rosen's first Moncler shop-in-store. Harry Rosen also features a new 'avant-garde' designer department featuring brands such as Jil Sander, Costume National, Lanvin and Maison Martin Margiela.

An upgraded exterior with black branded awnings and signage was recently revealed, incorporating the facade of the mall's former Club Monaco, as well as valet parking at the store's Peel Street entrance. The store's previous awnings were blue.

Men's furnishings. Photo: Maxime Frechette. — *Men's furnishings. Photo: Maxime Frechette.*

*Montreal now boasts Harry Rosen's largest footwear salon. Photo: Harry Rosen*

Beautiful Zegna shop-in-store. Photo: Maxime Frechette. — *Beautiful Zegna shop-in-store. Photo: Maxime Frechette.*

Montreal's Harry Rosen, located at Les Cours Mont Royal at 1455 Peel Street, opened in 1999 and at the time, was the second-largest in the chain (following the then 32,000 square foot Bloor Street location in Toronto). Since its opening, Harry Rosen stores have become larger. In the fall of 2008, its Bloor Street flagship expanded from 32,000 to 54,000 square feet, making it one of North America's largest upscale men's stores. In 2010, its downtown Calgary store expanded from about 18,000 square feet to just over 30,000 square feet. Its Yorkdale Shopping Centre location is completing an expansion that will see it grow to occupy almost 31,000 square feet.

Les Cours Mount Royal is an upscale Downtown Montreal retail centre that was once a large hotel. Built in 1922, the then-Mount Royal Hotel was the largest in the British Empire, with 1,100 rooms. In 1988, about 200,000 square feet of the hotel's lower portion was converted to retail.

Most of the photos above and below were taken by our Montreal correspondent Maxime Frechette.