Upscale Swiss menswear brand Strellson recently hosted an opening event for its Vancouver flagship store, which opened earlier this year in Vancouver's 'Luxury Zone'. The party, which took place on the roof of the office tower above Strellson, saw several important guests, including heads of the company's North American operations.

The Vancouver Strellson store is located at 1108 Alberni Street, at the base of the 745 Thurlow Street office tower, alongside recently opened Italian luxury brands Versace and Brunello Cucinelli, and across the street from Prada, Moncler, and soon-to-open Rolex and Saint Laurent stores. The 2,200 square foot Strellson store features the brand's entire menswear collection, as well as accessories and fragrances. The company confirms that the Vancouver store is doing exceptionally well, prompting it to host the summer evening event.

*David Altown discusses the new collections. Photo: Helen Siwak (@helensiwak)*

Attendees included Strellson’s North American President Mark Altow, North American Sales and Fashion Director David Altow, CTV anchor Mike Killeen, CBC's Fred Lee, Fashion Magazine’s Joy Pecknold, actors Jaime Calica (Wayward Pines), Richard Harmon (The 100), and Todd Talbot (Love it or List it Vancouver), among others.

Inside the Vancouver store. Photo: *Helen Siwak (@helensiwak)*

*Helen Siwak at the party. Photo: Strellson*

Strellson currently operates three Canadian stores, including the recently opened Vancouver location. Its Toronto flagship, which opened in the fall of 2012, was recently expanded by 800 square feet to about 2,300 square feet. Strellson's second Canadian location opened last year at Toronto's Bayview Village, and recently moved to a larger space because of exceptional sales.

In August of this year, Strellson will open a location at Ottawa's CF Rideau Centre (next to a mall entrance to La Maison Simons) and in October, Strellson will open at Toronto's Yorkdale Shopping Centre, in a new wing anchored by Nordstrom.

Founded in 1984 and owned by Holy Fashion Group (the original owner of German brand Hugo Boss), Strellson is Switzerland's largest menswear manufacturer. It produces mid-to-high priced dressy and casual menswear, as well as accessories and related products. Its target market is men aged 25 to 40, and it retails in about 40 countries worldwide.

Canadian Retail News From Around The Web: June 30, 2016