A large Rolex store has opened in Vancouver’s 'Luxury Zone' and according to its franchisee, it’s the largest such boutique in North America. The 2,750 square foot store is located at the base of the Shangri-La Hotel, with an address of 1119 Alberni Street. The space was formerly occupied by the 'Xi Shi Lounge'. Vancouver-based Global Watch Company (GWC) operates the licensed boutique.

“The inauguration of the new Rolex Boutique in Vancouver marks an exciting moment in the history of Global Watch Company and is a reflection of the company’s loyalty to the values of the Rolex brand,” said Mr. Sassan Pourfar, founder and owner of GWC. “We are very proud to be expanding the Rolex presence in the city and to have the first Rolex boutique in Vancouver. We look forward to upholding the finest standards of quality and service.”

*Storefront, as taken from across Alberni Street, by Ritchie Po.*

*Looking from the store's Alberni Street entrance into the store.*

According to GWC, the boutique's interior is "inspired by water and the sea" with a wall of illuminated laser-etched Aqua glass. The store also features private shopping showrooms, and the iconic Rolex crown decorates the entrance, walls, and display cases. Polished walnut wood cabinets, bronze detailing, floors in Crema Marfil marble, cream-coloured leather tabletops and panelling characterize the interior. Mr. Pourfar explained that much of the store’s millwork was manufactured in Switzerland under Rolex’s strict retail design guidelines.

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Mr. Pourfar founded Global Watch Company in 2009 with a retail location at 925 W. Georgia Street, across from the Fairmont Hotel Vancouver. Mr. Pourfar said that he may consider future expansion opportunities in the city.

Rolex joins a number of brands that have recently opened stores in Vancouver's 'Luxury Zone', including Prada, Saint Laurent, Moncler, Versace, Brunello Cucinelli, Strellson, and Jaeger-LeCoultre, as well as brands such as Louis Vuitton, Hermes, Tiffany & Co., Burberry, Escada and others. This fall, a Stefano Ricci boutique will open nearby on West Georgia Street and next year, Van Cleef & Arpels will open a two-level store on Alberni Street's 1000 Block.