By Mario Toneguzzi

Small businesses across the country now have a unique tool to help them participate in the $270 billion digital advertising industry and to be able to launch creative ad campaigns.

Montreal-based district m has launched mypixel, a self-serve programmatic advertising platform designed for independent businesses.

“Up until recently, you would need a serious level of experience and money to successfully execute programmatic campaigns. With mypixel, we want to level the playing field for small businesses and give them access to similar advertising opportunities as bigger companies,” says Adrian Pike, district m’s Chief Marketing Officer.

The company, which was founded about five years ago, also has offices in Toronto, New York and San Diego.

The new tool is geared to clients in Canada and the United States but could be used anywhere in the world.

Designed specifically for businesses who do not have the time, resources or experience to invest heavily in digital advertising, mypixel offers an integrated ad builder as well as clear and easy-to-understand targeting options to help small business owners launch their campaigns effortlessly. The platform is also equipped with a flexible reporting suite enabling users to track their campaign’s performance.

“We launched our e-commerce store in March 2016 and while I’m pleased with our growth, I was eager to develop our digital advertising,” says Jack Kaladjian, founder of Montreal-based Park and Finch Eyewear. “mypixel has allowed us to explore new advertising options which isn’t offered elsewhere. The platform is very user-friendly and has made it seamless for us to launch our campaigns. I’m excited to see more sales and even further growth.”

With smaller budgets and fewer staff resources, many smaller companies have felt that digital advertising is beyond their reach and budgets, says Pike, but with mypixel clients are able to undertake effective campaigns at any price level.

“The cost of entry is minimal, starting from as little as $3 a day. There’s a huge gap in programmatic advertising solutions for small businesses who have had very limited options. With mypixel, any company can create, launch and manage professional digital advertising campaigns from one powerful platform,” he says.

“Independent business owners just want to have a fair fight in their neck of the woods. With mypixel they can advertise in the same kind of places as much bigger brands can.”

Pike says there will be other audiences that the company can extend the platform out to later on but its first target is independent businesses.

district m is a full-service advertising exchange that creates open, transparent marketplaces through which publishers and advertisers can quickly and easily connect to maximize today’s digital advertising demand. Since its inception, it has served as a monetization partner to 7,500 websites globally by bringing incremental demand through over 200 unique brand partnerships.

It is consistently ranked as a Pixalate Global Seller Trust Index leader. It has been recognized with Deloitte’s Technology Fast 50 2015 Jury’s Favourite award and Deloitte’s Technology Fast 50 2016 Company-to-watch award. For the second year in a row, CEO and President Jean-Francois (JF) Cote was nominated for the EY Entrepreneur of the Year.

Canadian Retail News From Around The Web: October 18, 2017

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