By Mario Toneguzzi

Popular fashion brand Canada Goose will open three new stores this fall including the brand’s second location in the country at CF Chinook Centre in Calgary.

The company will also open stores in Boston and Tokyo.

“I’m so excited to open our doors and welcome our first customers here in Calgary, a city that’s no stranger to unpredictable weather. This store will be the best place for people to find the perfect Canada Goose product in an environment that tells our story, unfiltered,” said Dani Reiss, president and chief executive officer of Canada Goose, in a written statement to Retail Insider. He was not available for further comment.

The company said the Calgary store will be located in one of the city’s most prominent neighbourhoods and is home to some of the world’s best consumer and luxury brands.

*(Inside the yorkdale store. photo: canada goose)*

*(while unconfirmed, sources are saying that canada goose may locate in a retail space at CF Chinook Centre, between burberry and coach)*

While unconfirmed, sources say that Canada Goose will move into the 3,984 square foot retail space recently vacated by American women's fashion retailer BCBG.

Canada Goose, one of the world’s leading makers of performance luxury apparel, was established in a small warehouse in Toronto in 1957.

The company today employs more than 2,000 people worldwide.

In fall 2016, Canada Goose opened the company’s first two flagship stores in Toronto, at Yorkdale Shopping Centre (4,500 square feet) and in New York City's Soho area. Previously announced additional stores in London, U.K. (Regent Street), and Chicago (800 N. Michigan Avenue) will also open in fall 2017.

On Thursday, Canada Goose announced its fiscal 2018 first quarter results for the period ended June 30, 2017 Total revenue increased $12.5 million to $28.2 million driven by growth in direct-to-consumer channel and accelerated timing of wholesale shipments; gross margin expanded to 46.9 per cent from 29.7 per cent in the prior year; net loss was $12.1 million, or $0.11 loss per share, and adjusted net loss was $13.2 million, or $0.13 loss per share.

*(Inside the soho store. photo: canada Goose)*

In a news release announcing the new store openings in the fall, Reiss said the company is excited to extend its footprint in North America “where we know our brand’s proud Canadian heritage and unparalleled product innovation and design resonates with locals and tourists alike.”

“Having a flagship store in Tokyo is particularly exciting as Japan continues to be one of our strongest growing markets and we can now better answer the call of our Asian customers by giving them an opportunity to engage with our brand, unfiltered,” said Reiss.

Operated by the company’s distribution partner, the new Canada Goose 3,100-square-foot flagship store in Tokyo will be located in the Sendagaya neighborhood, recognized as one of the high-end fashion centres of Japan. In Boston, the Canada Goose store will be located in the Prudential Center, one of New England's top shopping destinations, boasting more than 75 specialty stores.

Mario Toneguzzi, based in Calgary has 37 years of experience as a daily newspaper writer, columnist and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, city and breaking news, and business. For 12 years as a business writer, his main beats were commercial and residential real estate, retail, small business and general economic news. He nows works on his own as a freelance writer and consultant in communications and media relations/training. Email: mdtoneguzzi@gmail.com

Canadian Retail News From Around The Web: August 11, 2017