Canadian fast-fashion brand Joe Fresh has announced that it is expanding into extended sizes for women for its Fall 2017 collection. Launching online as well as in stores on August 11th, sizes will range from 0-22 (XS - 3X).

“We are thrilled to expand our womenswear line and now offer a selection of our favourite styles in extended sizes,” said President Ian Freedman. “As our brand continues to evolve, we are committed to providing our customers with products that suit their needs while delivering the same style and value.”

Model Tara Lynn and her infant son are part of Joe Fresh’s Fall 2017 ad campaign, as seen in photos in this article. “Family is at the core of the Fall campaign and collection, delivering wardrobing solutions for women, men, kids and baby at this busy time of year."

Joe Fresh launched in 2006 and it continues to operate today, primarily through shop-in-stores within Loblaw grocery locations. Joe Fresh also operates 11 freestanding stores in Canada, and has a Canadian ecommerce site — JoeFresh.com. Joe Fresh is also available internationally through local partners in countries such as Mexico, the Philippines and the United States.

Canadian Retail News From Around The Web: August 1, 2017