Chloé to Open 1st Standalone Canadian Store

Photo: Dubai Mall

By Craig Patterson

Paris-based women’s luxury brand Chloé will open its first Canadian standalone store at Toronto’s Yorkdale Shopping Centre this summer. The boutique will be the first in North America to feature the brand’s newest concept.

The Yorkdale Chloé will be located between two other luxury brands —  Saint Laurent and Mr. and Mrs. Italy, and across from David’s Shoes and the mall’s recently opened Ladurée salon. The 2,200 square foot Chloe boutique is expected to open in the middle of June, and the store is currently under construction. The Yorkdale boutique, being the Canadian flagship for Chloé, will carry the brand’s entire offer of ready-to-wear, leather goods, handbags, accessories, sunglasses and footwear. Vergo Construction is building the new Yorkdale store. 

Chloé has been growing its presence in Canada over the past several years through its wholesale accounts, which includes upscale retailers such as Holt Renfrew,  Saks Fifth Avenue and Nordstrom. In less than three years, Chloé has opened several shop-in-stores in Canadian locations for Nordstrom and Saks, beginning with separate ready-to-wear and accessory boutiques at Nordstrom in Vancouver in September of 2015. In February of 2016, Chloé boutiques opened at both of Saks Fifth Avenue’s Toronto stores (CF Toronto Eaton Centre and CF Sherway Gardens) and in October of 2016, Chloé shop-in-stores opened along with Nordstrom’s beautiful location at Toronto’s Yorkdale Shopping Centre.

YorkDale Mall Map

CHLOÉ WOMEN'S READY-TO-WEAR - NordsTROM Boutique during 2016 opening

Yorkdale will be Chloé’s eighth standalone store in North America. In the United States, Chloé operates boutiques in New York City (850 Madison Avenue and at 93 Green Street), Las Vegas (Forum Shops at Caesar’s and Wynn), Los Angeles (Melrose Place), Costa Mesa CA (South Coast Plaza) and in Miami at the Bal Harbour Shops. 

Chloé will join other luxury brands in Toronto’s Yorkdale shopping centre, which is Canada’s top mall in terms of annual sales per square foot. The clustering of luxury brands at Yorkdale is of the same caliber as what’s found in downtown Vancouver and in downtown Toronto and in some instances, some luxury stores only have one standalone location in Canada at Yorkdale, such as David Yurman, Vacheron Constantin and Longchamp. Yorkdale continues to attract wealthy shoppers and because of this, Holt Renfrew is also in the process of expanding its highly productive store at the mall. 

Photo: T Singapore

Spring 2018 campaign

Chloé is part of the Richemont Group conglomerate, which includes some of the world’s top luxury brands. Esteemed designer Natacha Ramsay-Levi joined the company as Creative Director in the spring of 2017. Several of Richemont's brands already operate at Yorkdale near the new Chloé boutique, including Cartier, Van Cleef & Arpels, IWC Schaffhausen, Jaeger LeCoultre, Montblanc, Panerai, Vacheron Constantine and Piaget. Chloé, which was founded in Paris in 1952, has stores globally as well as a network of concessions and wholesale partnerships that include a presence in some of the world’s top multi-brand stores. 

Craig Patterson, now based in Toronto, is the founder and Editor-in-Chief Retail Insider. He's also a retail and real estate consultant, retail tour guide and public speaker. 

Follow him on Twitter @RetailInsider_, LinkedIn at Craig Patterson, or email him at: craig@retail-insider.com.

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