This is the third of four videos describing some of the world’s top retail trends, as presented by John Williams and Maureen Atkinson, Senior Partners at J.C. Williams Group. The topic is ‘Emotional Retail’ and how it’s all about creating emotional ties and strengthening brand awareness through intensive storytelling and strong content.

The video is just over six minutes long, and the first retailer discussed is homegrown ‘cultural department store’ concept Indigo, which has created a very compelling retail model that expands beyond just books. Other leading innovations from international retailers are also discussed.

J.C. Williams Group is part of the bigger Ebeltoft Group, which has now released its 2018 Global Retail Trends & Innovations Report. This book highlights some key insights into what innovative retailers are doing around the world. The release includes these video discussions as well as a free downloadable version of the book, available here.

Feel free to comment below the video, and next week we’ll showcase the 2018 Global Retail Trends & Innovations Report’s final of four ‘hot trends’ for 2018 that will include a discussion of ’Responsibility’.

As well, directly below are three videos — an introductory video which announced the ‘Retail Innovation of the Year’ winner of the 2018 Global Retail Trends & Innovations Report. As well, the other videos discuss: Trend One: ‘Smart Shopping’ and Trend Two: ‘Interaction’.

[Download the full PDF report]

Above: Introduction to the video Series. Below: Videos on Trend One: ‘Smart Shopping’ and Trend Two: ‘Interaction’.