By Mario Toneguzzi

With the Black Friday and Cyber Monday frenzy behind it, Canada Computers & Electronics is preparing for another rush of holiday shoppers in the near future with the 12 days of Christmas and Boxing Day.

“It will be very similar to Black Friday,” said Haingjin Moon, Marketing Manager for the company. “Usually when we have our deals ready all these computer geeks are very, very eager and they’re always waiting for the deals.

“We will have people lining up at night (for Boxing Day). People do camp out. We actually had people (in the past) bring their own tent. We’ve had people lining up starting from the 24th (of December) night and on the 25th (Christmas) we’re closed. So they actually had their family members together so that way they could go for washroom breaks.”

Recently, Canada Computers & Electronics launched its expansion plans in Atlantic Canada with the opening of its first store in the market area in Halifax, Nova Scotia. And the company has eyes on future expansion in the area.

Canada Computers was founded in 1991 as a retailer of personal computers, IT and components, as well as consumer electronics.

The first Canada Computers location was in Kingston, Ontario.

*INSIDE CANADA COMPUTERS & ELECTRONICS’ FIRST STORE IN NOVA SCOTIA, LOCATED IN HALIFAX. PHOTO: CANADA COMPUTERS & ELECTRONICS*

The retailer does custom built PCs and has its own pre-built house brand computer system and in-house brand iCAN (brand features: office furniture, cables, keyboards, mouse pads, household appliances, etc.)

Today, the company has 37 locations - five in British Columbia, one in Nova Scotia, five in Quebec, and 26 in Ontario.

Upcoming stores are expected in Cambridge and Oakville, Ontario next year.

Canada Computers & Electronics opened its flagship location in North York in the fall in what it calls the biggest computer retailer store in Canada.

The store, in about 45,000 square feet, on 6600 Yonge Street features a unique Smart Home area in the store as an interactive experience for customers as well as a unique store-in-store concept for popular brands.

Nick Lemieux, the company’s Director of Category Management, said Black Friday and Boxing Week are equally important when it comes to how busy they get.

“We do very similar volumes during both events,” he said. “On Black Friday, for example, we would see more traffic and volume during that particular day than we see in a typical week. Boxing Day would follow a similar trend.

“Definitely those two days when you do your price comparisons many of the products we sell will be at they’re the lowest price during that particular time. It really draws traffic to those specific days.

“We work with all our vendor partners to secure the best deals and the best prices for our customers in the brands that our customers are looking for. We work hard to ensure we have the right inventory in the right place at the right time to make sure we can fulfill our customers’ demand.”

Moon said Canada Computers’ mission statement is that the company is dedicated to offering the best technology advice and service that enhances people’s lives.

*Retail Insider works with partners to create content, including announcements. For more information, contact Craig Patterson at: craig@retail-insider.com

Mario Toneguzzi, based in Calgary has 37 years of experience as a daily newspaper writer, columnist and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, city and breaking news, and business. For 12 years as a business writer, his main beats were commercial and residential real estate, retail, small business and general economic news. He nows works on his own as a freelance writer and consultant in communications and media relations/training. Email: mdtoneguzzi@gmail.com

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