By Jessica Finch

Continuing to build on the goal of bringing its premium practice to yogis across the country, YYOGA is announcing today the availability of franchising opportunities to Canadians.

“We’re thrilled to embark on this next chapter and have been immensely grateful for our founding communities in Vancouver and Toronto who continue to support us,” said YYOGA president, Carey Dillen. “Fueled by this energy, love and passion, we’re excited to bring our signature offering to more cities across Canada with the help of our partners!”

Founded in 2007 by Terry McBride, YYOGA began as one studio in downtown Vancouver. Today, there are twelve locations, all dedicated to serving Canadians in both B.C. and Ontario. Inspired by the idea that yoga and meditation can change the world, YYOGA has spent the last twelve years creating a community of likeminded Canadians, all intent on connecting on a deeper level, both with themselves and with those around them. “We’re living in an often disconnected world, and many are searching for reflection and purpose. YYOGA provides our members with a safe environment to explore their boundaries through the practice of yoga and the power of mindfulness”, says Carey.

Since opening their doors in 2007, YYOGA has served almost 300,000 yogis with almost 400,000 classes. Including, but not limited to, YHot, YRide, YSculpt, and Yin and meditation, YYOGA provides a wide range of classes committed to different aspects of Canadians’ wellbeing, all of which are taught in studios designed to ensure a comfortable and inviting environment for everyone and every body. Offering over 800 classes a week with some of the highest quality teaching available, there is certainly something for every preference and every level of ability.

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YYOGA president, Carey Dillen, ensures that with the introduction of each new class, the core value of alignment and mindfulness is not lost. “We’ve very much maintained our yoga-centric environment throughout the introduction of high-intensity workouts, and have made sure to stay true to our yoga spirit,” she said. Most recently, YYOGA launched an on-demand class steaming platform called YYOGA at Home. The goal? To provide top-quality yoga classes to people all across Canada, to be enjoyed at their own leisure from the comfort of their own homes.

True to their word, YYOGA has proven that yoga can truly have a positive impact on the world. By creating a place where people can go to feel safe, challenged, and fulfilled, YYOGA has managed to establish an increasingly socially aware community, one whose mission is to create opportunities for all people to practice yoga together. The We Move Together movement was born of this idea, and today YYOGA funds numerous projects, and organizations, in addition to providing use of their physical space for people to come together in the spirit of inspiring change. Some of their past partnerships include BC Women’s Hospital and Health Centre and the Red Door Shelter Toronto.

Celebrated as the country’s original yoga network, YYOGA has maintained their vision of making the world a better place through the application of yoga and mindfulness, and now you can be a part of this journey. As of September 17th 2019, YYOGA is extending their commitment to making their services more accessible across Canada, as they seek franchise owners to join the movement. “Our goal is to be coast to coast; accessible to all Canadians”, says Carey. Cities like Calgary, Edmonton, Halifax, Montreal, and Winnipeg are all high on the list of dream homes for future YYOGA studios, as well as hoping to add to the already existing studios in both Toronto and the Greater Vancouver Area.

As YYOGA opens their beloved community to the potential of new cities and new franchisees, the preservation of their core values are paramount. Seen as the heart and soul of YYOGA, future franchise owners will be chosen with great intent and purpose. “Finding the right fit to ensure YYOGA’s culture is maintained remains top priority”, says Carey. Extensive training and support will be provided to potential franchisees as they begin the journey to becoming the new faces of YYOGA’s coast-to-coast expansion. If you're interested in learning about becoming a franchise owner go to ownayyoga.ca for more information.

Connect with YYOGA and become part of the ever-growing community at yyoga.ca, @yyoga, and @yyoga.at.home

Jessica Finch is a writer and editor based in Toronto. She holds a BA in English and Psychology and is a graduate of Ryerson University’s Publishing program. She has extensive managerial experience in the food service industry, and is interested in exploring innovations within this sector and other retail environments. Email: jfinchwriting@gmail.com

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