By Retail Insider

DX3 Conference is hosting the DX3 Pulse event on Wednesday, October 21. Retail Insider readers are invited to attend.

The world of retail is changing rapidly amid the COVID-19 pandemic. The DX3 pulse event is all about evolving as we shift practices, systems, and paradigms.

It’s ‘year Zero’ and businesses need to evolve to the new reality. Consumers are changing while buying behaviours and social interactions have forced us into rethinking the entire business proposition and product offering.

The DX3 Pulse event will educate attendees on how to use and implement new tools, channels, and strategies towards success. That includes gaining new ideas, diverse perspectives, and discovering what leading businesses are doing to be successful in these pivotal times. You’ll virtually meet like-minded people, connect with industry leaders, and be inspired.

A range of speakers will be part of this year’s DX3 Pulse, and the following are a few discussion points from a question and answer prior to the conference.

Ian Rosen, VP Digital and Strategy at Harry Rosen:

Q: How have customer expectations changed?

A: If you’re not making online easy, you’re falling out of the consideration set. If clients can’t find products digitally they aren’t going to understand the breadth of your offering. Clients love when we show how to wear something in many different ways because versatility in a wardrobe is more important that ever.

Q: What changes do you expect to see this holiday season and how are you preparing?

A: It’ll be a digital holiday and clients are going to need to discover online and buy differently. We’re shoring up our already supercharged online experience with new offerings such as a quiz that recommends products to you and enhanced pick up in store journeys. We also are enabling our 500 clothing advisors to curate the website for their clients so the client doesn’t have to spend time browsing.

Marc Lafleur, CEO & Co-Founder, truLOCAL:

Q: What are you looking forward to in the future?

A: I’m definitely looking forward to increased adoption of online shopping. Over the past five years, businesses have been able to evolve fairly quickly even though the relative pool of online shoppers has been small compared to all retail sales. More people shopping online means we’ll be able to explore more, innovate faster and create more unique experiences. We’re looking forward to the age of e-comm becoming mainstream.

Arooba Khan, eCommerce Manager, Crate & Barrel & International, Crate & Barrel

Q: What are the top three challenges that you've overcome?

A: My first challenge is pivoting in the face of adversity. I did this by implementing a buy online, pickup in store strategy earlier in the year for Crate & Barrel & CB2 (we launched Feb 5, 2020) before lockdown, and flipping the switch once applicable. This enhanced Crate & Barrel & CB2 and set us up for success the moment the retail Stores reopened. Ultimately, we were not catching up on how to implement buy online, pickup in store, but rather gearing up to push the functionality across all channels and Canadian stores.

My second and third challenge are interchangeable, but it is with creating an OMNI channel experience that is both enhanced and technically savvy. We overcame these challenges with strategic design product reviews, testing and implementation of all newness for the CA platforms.

Hear more from these and other speakers at DX3 Pulse, happening next Wednesday October 21. Time is running out to register.

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