Ride Studio 'SPINCO' Launches At-Home Bike Rentals
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PHOTO: RETAIL INSIDER
By Jessica Finch
Canadian spin studio SPINCO is innovating in the face of COVID-19 and amid nation-wide studio shutdowns.
The BC-based indoor ride studio has launched an at-home bike rental program and live streaming service for people self-isolating and missing their regular sweat sessions.
This Canadian small business didn’t waste any time in executing this initiative, taking less than a week to launch an entire digital streaming service and to sell out of all rental bikes in 11 SPINCO locations across the country.
PHOTOS: SPINCO
On Friday, March 27, SPINCO opened applications for bike rentals — all to be returned when studios reopen in the future — and received 2,500 applicants within the first 3 hours, selling out all bikes in 11 locations in less than one day. Priced depending on the store location, bike rentals ranged from $150-$250 and provides the participant with the stationary bike for one month.
In addition, SPINCO also released a digital streaming platform for those who purchased a rental bike and for others who already have stationary bikes at home. A portion of the proceeds from this on demand subscription service will go towards supporting meals for first-responders on the front-lines of the COVID-19 pandemic.
The SPINCO streaming service offers access to 3 brand new spin classes every day and participants then have access to the growing bank of prerecorded classes at any time during the day. With fresh new classes and themed rides, long-time SPINCO community members can follow along with their local favourite instructors or discover amazing new instructors from different cities across Canada.
SPINCO says that it is dedicated to its loyal customers and know the importance of maintaining a fitness regime during this uncertain time. SPINCO on Demand is $29.99/month for participants using previously-owned stationary bikes. For those who have rented a SPINCO bike subscription is free.
SPINCO is a small female-run, business that started out of Kelowna, BC in 2014. Founded by Michelle August when she was just 22 years old, SPINCO offers structured, full-body spin classes designed to strengthen the body, energize the mind, and feed the soul.
Today there are 13 SPINCO locations across three different provinces — Ontario, British Columbia, and Nova Scotia. Cities that currently have SPINCO studios include Toronto, Oakville, Hamilton, Ottawa, Kelowna, Victoria, Westshore, Cloverdale, Halifax, and Bedford.
Visit SPINCO’s website for more information and to sign up for SPINCO on Demand.
Jessica Finch is a writer and editor based in Toronto. She holds a BA in English and Psychology and is a graduate of Ryerson University’s Publishing program. She has extensive managerial experience in the food service industry, and is interested in exploring innovations within this sector and other retail environments. Email: jessica@retail-insider.com
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The 7,000-square-foot location has operated for almost 15 years and saw 900 guests weekly pre-COVID.