*RETAIL CANDIDATES WAITING FOR INTERVIEW*

By Stephanie Florio

Are traditional job boards not working for you? Do you dislike seeing a high volume of applications come through from candidates who aren’t even in your area, let alone the same country? Sure, you can post your jobs for free on traditional job boards, but free doesn’t always mean free when they waste your time. This is why we spent more than a year asking employers such as McDonald’s Canada, Recipe Unlimited, etc. what they want to see in a recruitment platform targeted to their industry. Out of the research, Swob Inc. was born.

SWOB FOCUSES ON HELPING EMPLOYERS IN HIGH-TURNOVER INDUSTRIES

Swob is an award-winning recruitment platform developed to help employers in high-turnover industries such as Retail, Food Service, and Hospitality, find qualified local talent.

With businesses reopening, it’s more important than ever for employers to hire all the staff they need, in a fast, efficient and cost-effective manner. All of the features unique to Swob were developed from employer feedback, as it was evident that the job boards already available were not sufficient. For example, a Tim Hortons Franchisee in Toronto mentioned to us his frustrations when posting on other traditional job boards. He mentioned that when he would post part-time roles for his store in Toronto, he would receive applications from candidates in Vancouver, which was a complete waste of his time. Once we heard this, we took his feedback and developed a solution called ‘Maximum Applicant Distance’, which allows employers to select how far they want candidates to apply from, ensuring local applicants. Now employers find people who are close by their stores. Swob has also developed a ‘Web-Based Careers Page’, which allows employers to showcase vacant job opportunities on their own website, without the costs of having to hire a developer. This feature will help attract more qualified candidates to your business.

SWOB LOGO

A recent survey indicated that 85% of Swob users feel comfortable returning to work and are actively seeking employment. Although businesses have reopened, many employers are struggling to retain staff and hire new employees. A member of the Store Operations team at M&M Food Market reports: “We use Swob to recruit for general temporary help for our 300+ locations across Canada during the pandemic. The initial set up of our ads went very quickly and the admins’ responses to any questions we did have was timely and helpful. The platform is easy to use and we particularly liked the feature that allows us to copy a previous ad. This is very useful when we are recruiting for the same position across the network.”

A survey completed by Retail Insider in partnership with Best Retail Careers Inc., reports that “the vast majority of retailers surveyed are looking to hire into the fall and winter of this year”. The findings also suggest that “66% of respondents said that they were looking to hire only part time staff, and about 35% said that they would hire full time staff”. If you’re an employer getting ready to hire, don’t waste your time and resources posting your roles on traditional job boards. Find out why companies such as McDonald’s, Leon's, Lone Star Texas Grill, Bell Canada, and more have made the switch and are now using Swob to hire.

Visit www.swobapp.com and sign up for our 30-Day Free Trial. Let Swob focus on bringing the right candidates to you.

Sponsored content. To advertise with Retail Insider, email: darryl@retail-insider.com

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