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April 28, 2018

Aeroplan’s Troublesome ‘Purity of the Country’ Survey is Nothing New

April 28, 2018/ Craig Patterson
Aeroplan’s Troublesome ‘Purity of the Country’ Survey is Nothing New

Consumer research has a long tradition of using seemingly irrelevant questions to predict customer preferences, says a marketing professor from McMaster University.

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April 28, 2018/ Craig Patterson/ Comment
The Conversation, Alina Nastasoiu
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