The popular outerwear and fashion brand will have nine stores in Canada by the end of the summer as it pushes hard with its direct-to-consumer retail strategy.
Read MoreThe popular Canadian outerwear brand is looking to further drive sales through its own stores and e-commerce site as it pulls its products from multi-brand retailers in Canada and abroad.
Read MoreCarl Boutet explains how brands establishing direct relationships with consumers has had a profound impact on the industry both in Canada and beyond. He discusses ‘winners and losers’ as well as what is in store for the 2020’s.
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