The unique company’s ‘demo stores’ act as a brand activation that also drives consumers to Dyson’s wholesale channels. It’s a model other retailers may consider amid COVID-19 downsizing.
Read MoreOther News: Luxury book publisher Taschen opens Vancouver retail space, Dyson opens second Canadian ‘demo store’, INS Market expanding in Quebec, Kristals Cosmetics kicking-off Canada-wide expansion.
Read MoreThe UK-based household and technology ‘reinvention’ brand will open a standalone unit in Canada’s second-most productive shopping centre.
Read MoreThe highly experiential showroom encourages visitors to pick up, test, and understand Dyson’s technology — there are only a handful in the world, and Canada is now home to one of them.
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