While online is overtaking the store for browsing, search and discovery, the physical store is still an essential part of the consumer engagement mix as well as the preferred venue for completing the purchase, according to the study.
Read MoreIndustry expert Sean Keith discusses why being data-driven and digitally enabled are critical for the survival of retailers in today’s landscape.
Read MoreThe key to this approach is delivering timely, relevant and compelling marketing communications via mobile and social channels, according to one expert.
Read MoreTim Mason and Miya Knights explain how online shopping presents an opportunity for brick-and-mortar retailers, and is not a threat, given potential for meaningful customer connections.
Read MoreWith major social media players such as Instagram, Facebook and Twitter positioning their platforms as customer acquisition channels, retailers are seeing benefits beyond advertising-only.
Read MoreTim Mason, CEO of software company Eagle Eye, examines how retailers can mitigate issues of fraud by leveraging customer and staff loyalty initiatives.
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