American womenswear retailer White House | Black Market will open three Canadian stores in 2013. Parent company Chico's will open more Canadian stores under the Chico's banner in 2014.

White House | Black Market is known for its 'slimming' clothing (some have been featured on Oprah) and targets the 30-55 year-old female. It plays on variations of staple white-and-black clothing styles.

Michelle Obama wore this $148 White House | Black Market dress called 'My Sister's Dress' in a 2008 appearance on TV show 'The View'. [Image Source] American Presidential Wife Michelle Obama wore a $148 White House Black Market dress in a 2008 interview on the TV Show 'The View'. The dress sold out shortly thereafter.

The Canadian store-opening information was confirmed in a fourth-quarter investor conference call the afternoon of Thursday, February 28th by Chico's CEO David Dyer. This was immediately reported to Canadian readers via the Financial Post.

White House | Black Market has about 350 American stores, while Chico's has almost 1100 American locations.