PORSCHE DESIGN TO OPEN STORES ACROSS CANADA

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German luxury retailer Porsche Design will open stores across Canada according to sources, and its list of desired cities includes Calgary, Ottawa, Montreal, Vancouver and possibly Edmonton. It is also expected to open at least one more Toronto-area store. The company is testing the market, having already opened a pop-up shop at Toronto's Sherway Gardens as well as a temporary store location in Vancouver. We'll briefly describe Porsche Design's potential plans in several cities:

Calgary: 

A source at Porsche Design tells us that the company is looking to open in Calgary's Chinook Centre, ideally close to the mall's new Nordstrom store which is scheduled to open in the fall of 2014. The source wasn't sure if Porsche Design has already signed a lease in the mall.

Toronto:

Porsche Design's Sherway Gardens pop-up store, which opened a few days ago, will remain open for only about two months. A company representative says that Porsche Design is hoping to secure a permanent retail presence in the mall by the end of 2014. 

Another possible Toronto store location could be at the Yorkdale Shopping Centre. A source tells us that Porsche Design might look to take over the 1,365 square foot retail space currently occupied by ICON Shoes, as ICON's lease expires in 2014. The space is located across from the mall's expanding Holt Renfrew store and is within close proximity to upscale stores such as Mulberry, Tiffany & Co., Cartier, Salvator Ferragamo, David Yurman and others.

Porsche Design pop-up shop at Toronto's Sherway Gardens. Photo: Sherway Gardens

Edmonton: 

An Edmonton store is a possibility for Porsche Design, and we were informed that West Edmonton Mall would be the most likely location. Our source wasn't able to provide any further information as to when this could happen or its location within the mall. 

Ottawa and Montreal:

Ottawa and Montreal have both been mentioned as possible locations for Porsche Design stores, though we have few details besides Ottawa's Rideau Centre being the likely candidate for an Ottawa store location.

More on Porsche Design in Canada: 

Porsche Design already has two Canadian store locations: one on Toronto's Bloor Street and another which opened last week in Downtown Vancouver. Further plans to expand show Porsche Design's confidence in Canada's luxury retail market.

It appears that Porsche Design's presence in Canada could become substantially greater, per capita, than that in the United States. Porsche Design only has 11 American store locations and one outlet location. Within a couple of years, Canada could have as many as 8 Porsche Design stores (though we suspect that number will end up being more like 5).

We'll continue to keep you updated on Porsche Design's Canada-wide store expansion.

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