Reframe Your Marketing: How to Sell a Product as an Experience

It's sad, but every year 7,000 new small business startups in Canada head for bankruptcy. While this may sound like a hopelessly high portion of businesses, there are factors within your control to ensure that you don't end up like these startups.

One of the most essential actions you can take is to assemble a good marketing regimen. Selling a product as an experience is the best way to do this. When you do, your target customers will feel a stronger connection to your product and greater loyalty to your brand.

Read on to learn how to sell a product as an experience that the buyer simply has to have.

Connect With the Customer

One of the most essential marketing strategies is ensuring that you connect on a human level with your target audience. This means using a casual tone when typing your advertisements, being accessible via social media, and not shying away from showing a sense of humor. If people like the person behind the product, they're more likely to invest in the product itself.

Sell a product as a relationship. Making the purchase is an experience that the buyer and seller share because there is a connection to be made on an individual level.

Show the Product in Use

In any type of advertisement, but primarily in those that use a visual aid, it's important to include images of the product being used in a variety of situations. People trying to get out of an Escape Room can be shown wearing a certain watch that's ticking down the time remaining. A food item that you're selling can be shown at a picnic being shared between friends.

This will increase your sales because people want to have a good time. Seeing others having positive experiences while using your product will cause a connection to be made between having fun and the goods that you're selling.

Share an Emotion

The diamond ring wasn't a popular engagement gift until the 1930s, but now it's a pervasive symbol of commitment and devotion. This shift took place due to an ad campaign in which diamond rings were sold through marketing them as being a symbol of love itself.

While this is an extreme example, it goes to show that selling an emotion to your audience goes a long way. When people believe that purchasing a certain product will give them an emotion that they chase or a state of being that they covet, your marketing campaign is sure to succeed.

Learn How to Sell a Product

While marketing is a difficult task, there are surefire ways to make it a successful endeavor. When you connect with your audience and share experiences and emotions with them, you're sure to reel in customers over and over again.

Now that you know the basics of how to sell a product as an experience, check out the 'articles' tab on our home page. Here, you'll learn more about marketing, retail, and other business-related subjects.

Go get 'em, tiger!