A Shift In Dating Industry? What Are The Causes?

Have you ever heard of the dating apps to find a person to get in love with? Have you used them? Were you successful? We’re sure, you’re answer is positive. Nevertheless, we have a strong conviction that you have never known anything about dating industry revenues! You’ll have been shocked by the time you’ve finished with the article!

No one could even imagine that the terrific growth of the dating apps like Tinder or Badoo would today turn into a real and mind-boggling revolution! Of course, the reasons can be diverse, and, in fact, they’re not of significance, for it’s more important to assess the volumes of the market and find the idea of the great shift beheld the industry of adult dating!

As the modern research on adult dating by HookupGeek, a reputable industry reviewer, states, about 80% of the dating apps users tend to seek some casual encounters and are ready to spend from $1500 to $1700 a year for the premium services of the most famous adult dating sites, chats, and apps. Let’s have a comparison insight on how the dating industry revenues changed through the past decade,

●      before 2010, the dating sites didn’t have much revenue, and it’d been equal to about $50 or $100;

●      by the end of 2013, this rate had reached $75–$120$;

●      with the rapid development of the applications and smartphones, right back in 2015, the sum grew up to $500;

●      in 2018, it was registered that an average US dating app user spent approximately $800–$950 a year to receive the dating services online.

As it is evident from the graph, the dramatically evolving tendency is recorded, and it’s going to obtain even the bigger volumes! 

In addition to this, the graph clearly indicates that already since 2013, the apps had been gaining much more popularity because of the simplicity and comfort of usage. As a result, the users tend to invest more and more in the apps while the web-format of the services is gradually losing its appeal. In any case, the shift within the industry is obvious, and it’s great to realize the key processes in it. 

Dating Industry Gone Off-Scale!

In compliance with the data presented by Statista, the overall (that is worldwide) revenue level of adult dating industry will have reached the mark of 2,141M by the end of 2020. These forecasts also point to the fact that by the end of 2024, the revenue level will have grown by 4.3%, so that it’ll have been equal to 2,530M. Herein, the lion share of this sum is accumulated within the US borders, and it’s no less than $973M already in 2020. Incredible, right?

Dating Industry Shift: Why So?

No one would argue that the 21st century got much stressful. With the development of the business, industries, the life got more and more loaded, and the ordinary people tend to suffer from loneliness. As a matter of fact, because of the lack of time, it’s literally impossible to have one’s personal life arranged in such a way that everything’d be ok.

Another reason is shyness. It may sound some ridiculous, however, in fact, it is so. Being absolutely busy with the working matters, people tend not to have any idea of how to get acquainted. Additionally, any offline communication would take much time in comparison to the online one. Thus, by accessing an app to date someone, it’s much easier to pick up from the point of view of time.

What’s Next?

The dating industry development is forecast not to be stopped, as there is a super great demand. In addition to this, economically, the revenues generated by the industry are quite significant. What does it mean? Mainly, it stands for the eternal development of the dating services and brands.

Interactivity of some of the modern adult dating apps is already progressive. In the future, having the indicated revenues implemented in the industry growth would surely result in the occurrence of even more exciting services and brands. One of the primary manifestations of this new development is the virtual reality application. Yes, it will definitely spice the industry up, and would provide the users with the brand-new impressions!