Tools Used by SEO Consultants

If you are an SEO expert, then you might be aware, how competitive this segment has become. With so many digital marketing companies in the market, we can easily say that SEO consultancy has created a niche of its own. Furthermore, the demand for good SEO consultants is increasing day by day. 

To be successful in this field, you need to have access to the best SEO tools that not only  help you in finding new ideas (like writing prompt generators), saving money and time, but  also help you in tracking the performance of your SEO. These tools will enable you to get the best results for the digital marketing strategy used. And if ever one is having issues with downloading a document, an online PDF password remover is always useful.  

Believe it or not, the trend of SEO is there to stay for a long time. This further makes the understanding and the use of the best SEO tools very important. 

Category of SEO tools

1. Keyword analysis

Keywords were, are and will keep playing a significant role in SEO. Many SEO consultants even believe that the use of the right keywords plays a vital role in increasing the ranking of the website. Keywords guide the users of the search engine to your site. Hence, if you want to increase the popularity of your website, the appropriate use of the right keywords is very important.

Keyword analysis tools help in analyzing the search phrases that would help in bringing more viewers to your client's website. The keyword analysis tool helps in marking the beginning of an effective SEO strategy. An important thing to remember is that just finding the right keyword won't be sufficient. The idea and originality of the contents also matter a lot. For this, you can use writing prompt generators. 

Tools:

Free: Ubersuggest

Freemium: Term Explorer

Paid: SEMrush and Ahrefs Keywords Explorer

2. Rankings

Ranking tool helps you in finding the rank of your client's website on the search engine ranking list. Only those SEO consultants become successful who, besides creating a marketing strategy, keep a regular track of the performance of those strategies. 

With ranking tools, you can easily track the performance of every campaign. This way, you will come to know what works for your client's website and what's not. Once identified, you can create new and fresh content on the same line using writing prompt generators and bring more traffic to your website. 

These tools help you in saving lots of your time and effort.

Tools:

Free: Google Search Console

Freemium: SEMrush

Paid: Authority Labs

3. Content Effectiveness Tools

Quality, originality, and creativity play a very important role in the success of content. Today, the viewers are  astute. They prefer informational, original, and engaging content. With numerous contents getting posted every second, standing out among the competitors becomes quite challenging.

A major issue faced by SEO consultants is the continuous urge to create new ideas. It is the idea and the creativity with which it is used in the content that keeps the viewers engaged, builds trust, and helps in getting more likes and followers. Eventually, it results in bringing more viewers to your client's website. 

Content effectiveness tools not only help in finding new ideas but also help in optimizing the current content. As discussed earlier, writing prompt generators could also be of great help in making your content interesting and engaging. 

Tools:

Free: Outdated Content Finder

Freemium: Yoast WordPress Plugin

Paid: Buzzsumo

4.  Link building

One of the major goals of any SEO is building new and relevant links. Since the past few years, link building has become one of the major factors that impact the ranking of a website. Posting informational, entertaining, and engaging content regularly, writing on other websites, liking others content, answering the viewer's question, and getting likes for the comment left on other's content. 

All these help you in link building. To make your comments more interesting, try using writing prompt generators.

The above-mentioned content-based strategies would help you in generating awareness about your client's website among the target audience. Just don't forget to mention your client's website link.

Link Building tools help in finding new link prospects, conducting link research, and automating the link building jobs. 

Tools:

Free: Link Miner Plugin

Freemium: Moz SEO Toolbar & Majestic Backlink Analyzer

Paid: Ahrefs Site Explorer, Buzzstream

5. Link removal

Link removal can be considered as a nightmare for SEO consultants. This tool helps in removing links that might have caused the client's website a penalty from Google's Penguin algorithm. However, it is quite a vital tool as it reinvigorates your client's website. 

Link removal tool helps in detecting unnatural links, their removal and also displays the list of the sites that the search engines do not want you to link to your client's website. This tool can also be used under the following situations.

• If you have bought links.

• If you end up on the wrong side of a negative SEO attack.

• Posted your content on numerous websites. 

There are chances that you might not get any penalty on these links, but it is better to be on the safe side. Also, by doing this, you will continue to be in the good books of search engines. 

Tools:

Free: Disavow Tool

Paid: Cognitive SEO

6. Technical SEO

Technical SEO tools are essential for all SEO consultants. These tools deal with handling the technical side of the website by enabling you to access the back-end functionality of the website. 

Technical SEO tools help you in preparing the website for crawling and indexing. They help in improving the visibility of the website on the search engine. 

These tools cover almost all the technical aspects of the website, including keyword research, sitemap, JavaScript indexing, meta tags, linking, etc.

Tools:

Free: WooRank Plugin

Freemium: Screaming Frog

Paid: Deep Crawl

With the increasing importance of SEO in digital marketing, the use of SEO tools has become a kind of mandatory for all SEO consultants. SEO is a continuous process, achieving desired results might take some time. Gifts of technology, including SEO tools and writing prompt generators, have turned out to be very helpful in achieving SEO goals. However, investing your time, effort, and money in the right SEO tool is very important.