How can I drive more traffic to my eCommerce website?

That is a thought that crosses the minds of every e-commerce pioneer at one point or another.

Perhaps you have invested a lot of time and effort to set up your store, following all the guidelines and making sure you are entirely above board, just to open up a shop and wonder where your profits are. Perhaps you have seen stable growth over the last six months, but now, you seem to have reached a bit of plateau. Or perhaps you've established a million-dollar company, and now you are setting your sights on something even bigger.

Whether you are hoping to attract your first customer or your 10,000th, driving more traffic to your eCommerce website is a vital part of your business ' success. If your site is correctly optimized for sales conversions, having a traffic boost could mean more customers and therefore more sales.

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Here, we look at four strategies to help drive more traffic to your eCommerce website.

1. Run paid social media ad campaigns.

You need to be able to get your business noticed by your ideal customers to increase the traffic to the website of your online store. With most people now having a presence on at least one social media platform, it is the perfect place to focus your marketing. You can create highly targeted campaigns with paid social media advertisements, tailoring them to the customers who are likely to click through and buy your products.

 2. Make sure your site is optimized

One-third of all clicks on Google go to the first organic result. This coveted position is what every business owner wants, to attract sustainable and genuine traffic to their site.

Search Engine Optimization, or SEO, is the process of fine-tuning your website to increase its prospects of being one of the top-ranking sites for relevant keywords in search results. It is a relatively straightforward process, and there are various tools available to help you improve your SEO. However, many people decide to outsource this critical part of their business to a results driven seo agency to make sure they get the very best out of it.

3. Embrace influencer marketing

Influencer marketing is a method of building relationships with influencers to introduce the online store to new audiences.

With influencer marketing, you can make the most of the ingenuity and scope of the related influencers in your industry while building on the confidence and trust that they already have with their followers.

Bloggers and social media celebrities are highly respected by their fans, so having them feature your products is an innovative and organic approach for increasing your traffic and getting your brand out there.

 4. Use content marketing

By creating engaging, helpful and compelling content, you can attract customers to your eCommerce website.

Original content helps position your business as an industry leader and turn you into a household name. Your content strategy may include anything that your customers may find relevant or informative— do not restrict yourself to articles that include or fixate on your products. Instead, consider all challenges and information pertinent to your business that your customers may find valuable.