Top 5 Shopify Feed and Customer Retention Apps for 2020

As eCommerce grows, small business owners are creating online stores with Shopify. The COVID-19 has brought more sales online than ever before, and because of the pandemic and general trends, competition in the eCommerce space is intense. Apps are a useful way to extend features of an online store and to attract and retain customers.

There are many apps to choose from that integrate with a Shopify store and make it easier to advertise on multiple platforms, keep tabs on customers, turn abandoned shopping carts into purchases and provide awards and incentives. The right app can help a business reinvent itself online. The following apps are the top Shopify feed and customer retention application in 2020.

Google Shopping Feed by AdWords Robot

This shopping feed gives your products a broad reach and the ability to advertise in multiple currencies. The app allows a specific feed for each currency, which means the country’s original price and currency will be displayed rather than a converted price.

All the variants, including color, sizes, prices, and other features, are displayed and easy to access, not only on the main product but on all offerings. Each variant will have a corresponding image so the customer can visualize every version of the product.

Google Shopping Feed allows you to get your Facebook, Google, and Bing ads with just one app. Products that are no longer in stock will not be advertised, but the app will clearly label items that are not available.

The app is easy to install. If your business has 10,000 items or less, you should receive an email within 15-30 minutes of installing with a feed URL that is updated daily.

This app’s features include:

●       Products advertised in multiple currencies

●       All variants are displayed and have their images

●       Maintains Google, Bing and Facebook ads

●       Easy to install in just 30 minutes

●       Out of stock items are clearly labeled

●       Price: $7 a month/14-day trial

Honeycomb by Conversion Bear

This app will help turn regular customers into repeat customers with advanced upsell tools. Honeycomb provides customers with discounts and offers at the shopping cart soon after they make their purchase. Upsell campaigns that are non-intrusive will use the same traffic to make additional sales. Honeycomb allows business owners to create and customize their own upsell funnels and promotions with templates and other tools.

Honeycomb’s features include:

●       Offers and discounts at the point of sale

●       Customizable Upsell Funnels

●       No Commission on sales

●       Integrates with Shopify checkout

●       Easy set-up with just a few clicks

●       Price: they offer a free plan or plans from $49.99 month/ 7-day free trial

Reveal by Omniconvert SRL

This app will help you understand who your customers are and how to retain them. Reveal also provides tools for nurturing present customers and encouraging them to make additional purchases. Reveal will break down the data to give a full picture of customer behavior. For instance, it not only provides the customer with Retention Rate but will also display the share of margins for each customer group.

Reveal also provides Customer Lifetime Value, Cohort Analysis, Catalog Insights & Anomalies, Pre and Post delivery NPS, and Website personalization.

Reveal’s features include:

●       RFM Segmentation

●       NPS Score Monitoring

●       Buying Behavior

●       Free use until January 1, 2021

●       Easy 3-step set-up

LoyaltyDog by Loyalty Dog Ltd.

Creating loyalty is the key to retaining customers and getting referrals. LoyaltyDog makes it easy for customers to earn loyalty points through an online store, bricks and mortar shop, and a smartphone. The app provides many points of contact with your customer and the Loyalty pass that can be placed in a smartphone wallet and provides instant notification of point updates.

You can choose which actions and occasions you want to reward, such as birthdays, sharing and liking posts, and membership. Customers are encouraged to share information about loyalty programs on social media platforms. All loyalty rewards created by LoyaltyDog integrate seamlessly with the Shopify platform.

LoyaltyDog features include:

●       Digital Loyalty Platform works on the online store and real-world outlets

●       Easy to Download Loyalty Pass

●       Customizable points and loyalty program

●       Dashboard updates customer activity

●       Customers receive notification and update of points to smartphone

●       Price: $29 month/30-day free trial

TxtCart by TxtCart

Don’t let abandoned carts represent lost opportunities. TxtCart recovers carts with 2-way SMS tools that notify customers and encourage them to make purchases. Besides, TxtCart will build an SMS list for successful text marketing strategies. The texts are made by real people and reach customers instantly. The app also tracks customer activity, provides insights and analytics, and Shopify Plus integration.

TxtCart features include:

●       Abandoned Cart Recovery

●       SMS Text Marketing Campaigns

●       Discount Codes

●       Shopify Plus Integration

●       Free installation and 14-day Unlimited Pro Plan Trial

The eCommerce space is booming thanks to platforms such as Shopify. With mall closings and more people shopping at home, businesses need to find ways to reach customers online through apps and other tools. These five apps can revolutionize strategies for eCommerce success.