What an SEO Agency can do for You!

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There are about 200 million active websites online at any given time. Optimization is vital to stay relevant and keep your site at the top of Google, Bing, and other search engines. SEO is how your website stays visible online. If you’re not versed on the latest techniques and tweaks to search engine optimization, hiring an SEO agency might be the best option to maintain top rankings. 

An SEO Agency is More than Words & Phrases 

Most SEO agencies begin with an audit of your website and all content. The specialists check on-page optimization of page titles and meta descriptions. Also, they check the structure and site navigation to keep visitors attention on the content and not errors that slow their scroll. Other areas include tidying up coding errors that can lower Google rankings, add or optimize your XML sitemap to help search engines interact with the site. 

The SEO Agency Reviews all Content 

Although SEO is ever-evolving, content is still king. Long gone are the days of stuffing keywords to get websites to the top of Google. In fact, long lines of keywords and meaningless pages of content will do the exact opposite with current SEO guidelines.

To rank high with Google and other search engines your website has to have well-scripted articles, blogs, product descriptions, coding, and even image and video captions. The content should vary in length, be relevant to the industry, and have high-quality links. Keywords should fit naturally into each paragraph. Writers should pay close attention to the density and try to keep it between 2% and 4%.

Allows Businesses to Focus on Core Services

Chances are you don’t have the time to learn SEO marketing techniques while paying attention to the changes and run your business concurrently. Trying to split your focus almost always means something will fail. For your company’s success, you need to concentrate on core services without losing sight of the marketing side and SEO. If you hire an SEO agency, you can divert all your attention to your customer’s needs and still attend to your business’s marketing obligations.

Learn from & Work with the Experts

Outsourcing your SEO doesn’t mean an end to learning about marketing and how to drive positive attention to your business online. Instead, when you work with an outside source, you’ll learn from an expert. The agency can help you understand each step they’re taking to boost your website’s ranking and natural search engine traffic. As you learn more from a trustworthy educator, you may feel more confident in the decision to outsource marketing services. 

An SEO Agency Tracks Your Results 

Are you tracking your results? A digital marketing company can offer real-time organic traffic results. As they see what optimization changes move visitors, it's possible to tweak the SEO plan to improve results. Additionally, the agency can set up the analytics for you to view anytime. 

The marketing company will review these results regularly and offer suggestions to improve your rankings, such as more on-site content or offsite links directing visitors to your website. If they’re also handling paid advertising with Google to help drive traffic, they can create campaigns that include both organic and paid advertising techniques to increase new and returning visitors. 

You Won’t Miss Important Updates with an SEO Agency 

Over the years, there have been many essential changes in SEO that have left some businesses in the dust when they didn’t convert. For example, all websites are mobile-first now. If you don’t have a website that’s mobile-friendly, you won’t see top rankings no matter how well it’s optimized. Another significant change is how people speak when they search. 

More users of all ages are using speak-to-text tech features to find what they need on their phone. Instead of entering a few words into a search bar that are rarely grammatically correct, people are asking complete sentences. For example, “Where can I find the closest gas station?”, “Why does my head hurt?”, or “What does SEO mean?” 

The keywords that you should use should sound natural, just like the full sentences and phrases people are using when they search with their mobile device. 

It’s essential to optimize your website and blog. Optimization techniques and how search engines rank content changes frequently. To stay on top, consider working with an SEO agency to improve your company’s future growth and earnings. To learn more about what Mass Appeal can do for you, visit their website today!