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July 15, 2019

Scoops Ahoy: A Bitchin' Experiential Marketing Tactic by Baskin-Robbins [Photos]

July 15, 2019/ Craig Patterson
Scoops Ahoy: A Bitchin' Experiential Marketing Tactic by Baskin-Robbins [Photos]

The ice cream retailer redesigned one of its locations in keeping with the theme of Netflix’s wildly popular “Stranger Things”, and the result was experiential retail with a side of nostalgia, according to an expert. 

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July 15, 2019/ Craig Patterson/ Comment
Bruce Winder, Baskin-Robbins, Stranger Things, Scoops Ahoy
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