Pioneering Live Casinos Attracting New Customer Demographic to Online Gaming

If you’ve spent a lot of time in the online gaming arena in recent years then it’s likely that you’ve noticed that technology has advanced considerably. What’s more, the graphics and presentation of online gaming sites have also improved dramatically, leading to a more realistic and intuitive gaming experience. The newest player in this gaming arena is online live casinos, which are forecast to revolutionise the world of online gaming in 2020, attracting a new customer demographic to sites such as LeoVegas for the first time.

What Are Online Live Casinos?

Online live casinos are intended to mimic the real life, brick and mortar experience of entering a casino, but from the comfort of your own home. Put simply, an online live casino is a room, or series of rooms, where you can play a variety of different casino games that are being run in real time by a real person, like an online croupier. The aim is for the human to human interaction offered by the real-life person experience to make the players feel more engaged, and less isolated. It makes the gaming become a more social experience, as you’ll be playing against other players in real time, as well as with the live croupier, who you can see. The aim of the live casino process is that, for all intents and purposes, you should feel like you are sitting in a real life casino, but from the comfort of your own home. Live Casino online offerings are relatively new but many big name casino websites, such as LeoVegas, are pioneering the concept to very positive effect.

 In 2019 research conducted by GlobalWebIndex found that ‘The opportunities for social engagement, at all times of the day and in various locations, have facilitated the evolution of social platforms into entertainment hubs’. Live casinos can be seen as an extension of our societies preoccupation with social media, and sites such as LeoVegas are turning their live casino Canada into engaging experiences with a social media feel as a result.

A Reassurance Experience

Aside from the social benefits, one of the main reasons new online gamers are attracted to the live casino concept is because of the reassurance it offers: Although traditional online casinos go to great lengths to prove how impossible-to-rig their games are, and how everyone has an equal chance of taking winnings from the table, some users don't believe this, and never will. Conversely, with live casinos the action is happening in real time and you can see exactly how the roulette wheel is being spun, and whether you’ve won the game. There are a wide variety of different live casino games that you can engage in including, but not limited to traditional games such as poker and roulette, as well as more modern game concepts.

A Captive Audience

The fact is, when it comes to advertising their live casino offerings, sites like LeoVegas have a captive audience. Of the world’s 4.5 billion internet users the average amount of time they will spend online is 6 hours and 43 minutes each day, with mobile devices accounting for more than half of the time we spend online in 2020. The excitement of the live casino concept, and its similarity to social media, means that many are turning to it as there first foray into online gaming, and we will only see this arena grow in future years.